U.S. Humate Market Size, Share, Market Research and Industry Forecast Report, 2025 (Includes Business Impact of COVID-19)

                                          
Industry Insights, Market Size, CAGR, High-Level Analysis: U.S. Humate Market


The U.S. humate market size was estimated at USD 139.9 million in 2018 and is expected to expand at a CAGR of 10.7% over the forecast period. Growing popularity of organic farming in the country is expected to drive the growth. Organic farming, which makes up a small part of the overall agriculture in U.S., has been witnessing more than 50% rise on a year-on-year basis. The country is home to more than 5 million organic farmers. California, Wisconsin, and New York are some of the major states witnessing high adoption of organic farming. The rise in federal spending on agriculture and easy approval for organic products has promoted organic farming in U.S.
Horticulture and agriculture are the major application areas for humate. The availability of several humate-containing products in plant nutrition category is expected to augment market growth in near future. Potassium humate is the most widely used humate derivative in U.S. and is commonly used with urea, Dimmonium Phosphate (DAP), Monoammonium Phosphate (MAP), and Monopotassium Phosphate (MKP).

Humate is in the introductory phase of the product lifecycle in U.S. However, the product is expected to witness increased adoption in the forthcoming years due to rise in new farming systems and proliferation of substitutes to conventional inorganic fertilizers. Rising awareness about the benefits of the product is expected to promote its utilization in the country.
The over use of synthetic agrochemicals causes health and environmental hazards, which is likely to fuel the utilization of humate in the forthcoming years. Moreover, stringent regulations by the U.S. Environmental Protection Agency (EPA) and Food and Drug Administration (FDA) on the use of synthetic fertilizers is expected to further fuel the demand. The humate formulations are made up of necessary polyphenol, hormones, ketones, natural sterols, and fatty acids, making them highly efficient.
However, the organic products available in U.S. as well as global market lack consistency and standardization which can result in the usage of inappropriate ingredients. The U.S. government thus needs to focus on standardizing organic products. Some products have been listed under its National Organic Program, which offers certifications and labeling on the presence of organic content. Humate is yet to be considered under this program, which restraints its growth in the country.

Application Insights of U.S. Humate Market

Agriculture is a major application segment in the U.S. humate market and accounted for 72% of the total revenue share in 2018. Rising impetus on organic agriculture and the use of naturally derived products are boosting the demand for humate in the agriculture sector. In addition, a rise in the cultivation of hemp and cannabis across the country is likely to bode well for the growth.
The usage of humate for the production of hemp and cannabis is expected to witness a CAGR of 13.4% from 2019 to 2025. According to the Meister Media Worldwide, hemp production by land area in U.S. grew from 25,713 acres in 2017 to 78,176 acres in 2018. Montana and Colorado were the leading states in hemp cultivation in 2018. Hemp and cannabis have a high demand in the medical industry, which requires a high nutrient value in these crops. Addition of humate in the soil helps in carrying plant nutrients, thus resulting in healthy growth of the crop.
Ecological bioremediation is the fastest growing segment owing to rising demand in niche applications. The U.S. EPA has established Preliminary Remediation Goals, which help establish the standards for soil remediation. This segment is expected to witness a CAGR of 3.4%, in terms of volume, from 2019 to 2025.
Distribution Channel Insights
The distribution channels for the sales of humate products are small format and large format retail stores, online retail, and company-owned distribution channels. Small format and large format retail stores segment is expected to hold majority market share in the forthcoming years as they attract a large number of consumers with improved product visibility.

Humate manufacturers tend to prefer the same distribution channel as preferred by the fertilizer and agrochemical companies. These products are largely sold in local stores due to the reduced storage and transportation costs. Some of the major agriculture retailers in U.S. include Central Farm Service, Home Oil Company, Pinnacle Agriculture Holdings, Reynolds United Co-Op., and Helena Chemicals.

The online retail sales channel is anticipated to register the highest CAGR of 11.3% from 2019 to 2025. The advent of online retail helps manufacturers formulate products according to different soil types and nutrient requirements. The absence of customization in the store distribution channel is compensated by online retail. The effective implementation of marketing communication programs by humate manufacturers through online distribution channel is further expected to boost the sales of humate products.

Market Share Insights of U.S. Humate Market

The market competition is highly defined by the product quality and compatibility with soil types and crops. The market structure is highly fragmented with a large number of small-scale players. The major problem faced by manufacturers is the lack of awareness about the benefits of humate.

Companies are targeting specific states with a high area under cultivation. Some of the key manufacturers in U.S. are Humic Growth Solutions; Italpollina USA, Inc.; Actagro LLC.; and Faust bio-agricultural services (BIO AG). The major global players with significant presence in the country include Cosmocel, CIFO SRL, Aglukon, and Humintench GmbH.

Segmentations, Sub Segmentations, CAGR, & High-Level Analysis overview of U.S. Humate Market Research Report
This report forecasts revenue growth at a country level and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, this market research report has segmented the U.S. humate market report on the basis of application and distribution channel:

Application Outlook (Volume, Kilotons; Revenue, USD Million, 2019 - 2030)

  
Agriculture
  
Hemp & Cannabis
  
Others
  
Ecological Bioremediation
  
Horticulture
  
Dietary Supplements
  
Poultry
  
Others
  
Others

Distribution Channel Outlook (Volume, Kilotons; Revenue, USD Million, 2019 - 2030)

  
Store (Small Format & Large Format)
  
Online Retail
  
Company Owned Dealership
  
Others