Global Mobile Marketing Market Size, Industry Trend Analysis 2020, & Forecast 2021-2026 (Includes Business Impact of COVID-19)

                                          
Abstract, Snapshot, Market Analysis & Market Definition: Global Mobile Market


The global Mobile market size is projected to reach US$ 274.79 billion by 2026, from US$ 80.13 billion in 2020, at a CAGR of 22.8% during 2021-2026. Mobile marketing is a multi-channel digital promotional activity that uses mobile devices (smartphones and tablets) as a platform to reach the target audience, via email, SMS and MMS, social media, websites, and apps.

Based on research conducted by the Global System for Mobile Communications Association (GSMA) research, it is projected that among the total number of mobile owners, approximately 75.0% will be using smartphones by the end of 2025. Proliferation of smartphones and tablets coupled with robust internet penetration in developing countries such as China and India has driven the market over the last few years.

Mobile marketing is one of the key digital marketing strategies adopted by organizations to promote their products and services. Moreover, it helps organizations to eliminate paper costs and denotes fast and convenient means to interact with target customers. It enables integration of new and innovative methods of advertisement with the same marketing strategies to increase their impact and approachability to target users.

Several surveys conducted by companies denote that more than 90.0% of the youth use smartphones to access information or content. Furthermore, approximately 49.0% of smartphone owners use mobile internet to access search engines. This is anticipated to create opportunities for mobile marketing vendors over the forecast period.
Geofencing is a technological service that uses Radio Frequency Identification (RFID) and Global Positioning System (GPS) to define geographical boundaries. Organizations procure data from mobile applications and analyze it to understand consumer preference. Based on consumer preferences, companies advertise their relevant products and services to target customers. Geofencing for mobile applications is a convenient way for mobile app marketers to take benefit of location-based marketing.

Rising adoption of geofencing technology across various industries is estimated to augment the market over the forecast period. Moreover, surging use of Artificial Intelligence (AI) and Augmented Reality (AR) in the retail sector to understand consumer behavior and send notifications accordingly is estimated to propel the market over the same period. Furthermore, rapidly growing number of viewers accessing Over The Top (OTT) content is likely to create significant opportunities for digital enterprises in the forthcoming years.

Increasing adoption of ad block software by smartphone users to avoid unwanted ads will, however, restrict the growth of the market over the coming years. Furthermore, stringent government regulations related to mobile ads coupled with privacy and security concerns are poised to hamper market growth during the same period.

Market Segmentation, Outlook & Viewpoint: Global Mobile Market

Enterprise Size Market Segmentation & Outlook (Revenue, USD Million, 2014 - 2025)

  
Large Enterprises
  
Small & Medium Enterprises

Solution Market Segmentation & Outlook (Revenue, USD Million, 2014 - 2025)

  
Mobile Web
  
SMS
  
Location-Based Marketing
  
In-App Messages
  
Push Notifications
  
QR Codes
  
MMS
  
Others

End-Use Market Segmentation & Outlook (Revenue, USD Million, 2014 - 2025)

  
Retail
  
Media & Entertainment
  
Travel
  
Automotive
  
Healthcare
  
IT & Telecom
  
BFSI
  
Others

Key Players, Recent Developments & Regional Insights: Global Mobile Market

Based on enterprise size, the market has been bifurcated into large enterprises and small & medium enterprises (SMEs). The large enterprises segment accounted for just over 63.0% of the market share in 2018, owing to rapidly growing adoption of mobile marketing strategies by large organizations across various industries.

Large retail companies are adopting new technologies such as AI and AR to enhance visual presentation of advertisements, which, in turn, improves viewer engagement. Start-ups are making significant investments in digital marketing to spread awareness about their products and services among consumers. Hence, rapidly increasing number of start-ups in developing countries coupled with high investments in digital marketing made by them are projected to contribute to the growth of the SMEs segment over the forecast period.

Solution Insights

In 2018, the mobile web segment accounted for a little over 24.0% of the mobile marketing market in terms of revenue owing to a large number of smartphone users frequently accessing mobile search engines across the globe. Furthermore, high investments by business enterprises to promote their products through mobile search engines are supplementing the growth of the segment over the forecast period.

Quick-Response codes (QR codes) marketing is more affordable than other mobile marketing solutions owing to various benefits that they offer. QR codes are easily trackable, appeal to peoples curiosity, and can be found in several places (such as social media apps and newspapers). Thus, this is anticipated to spur the growth of the segment over the forecast period.

End-Use Insights

Based on end use, the market has been segmented into retail, media & entertainment, travel, automotive, healthcare, IT & telecom, BFSI, and others. In 2018, the retail segment represented approximately 23.0% of the overall revenue. Increasing number of e-commerce retailers, coupled with rapidly evolving consumer buying preferences toward e-commerce owing to its numerous benefits such as ease of delivery and availability of a variety of products, is one of the key trends escalating the growth of the segment.

Moreover, owing to rising implementation of location-based services in the retail industry to deliver an enhanced consumer shopping experience, the segment is also anticipated to post the highest CAGR over the forecast period. Surging adoption of in-app marketing by banks to provide tailored products and service-related content directly to consumers devices is estimated to boost the growth of the BFSI segment over the forecast period.

Regional Insights

Based on region, the market has been divided into Europe, North America, Asia Pacific, Latin America, and the Middle East & Africa. In 2018, North America held a revenue share of about 41.0% of the global market owing to a large number of mobile marketing service providers coupled with the highest percentage of smartphone penetration (approximately 77.0% of the total population) in the U.S. Furthermore, upswing in the use of OTT content is expected to lead to a significant growth of the regional market over the forecast period.

Widening base of smartphone users, high investment in telecom network development, and growing awareness about mobile marketing among enterprises are likely to stoke the growth of the Latin American market over the forecast period.

Mobile Marketing Market Share Insights

Some of the prominent players in the global market are IBM Corporation; Alphabet Inc. (Google); InMobi; Millennial Media; Marketo (Adobe Inc.); Amobee, Inc. (Singapore Telecommunications Ltd); Flurry, Inc.; Salesforce.com, Inc.; Oracle Corp.; Chartboost, Inc.; and SAS Institute Inc. Mobile marketing providers are focusing on collaborating with OTT content providers, which, in turn, will help increase their regional presence.
For instance, in April 2018, InMobi made a partnership with Airtel to target OTT premium customers in the Indian market during cricket seasons. With 350+ TV channels, 10,000+ movies, TV shows, and originals, in addition to collaborations with Amazon Prime, ErosNow, Hotstar, Fastfilmz, Alt Balaji, Hooq, and more, Airtel TV was one of the highest downloaded Video OTT apps in India in the first two months of 2018. Key players are highly focused on acquisitions to diversify their businesses as well as enhance their market presence. For instance, Singapore Telecommunications Ltd. acquired Amobee Inc. to diversify its business to include mobile marketing and increase its overall market presence.

Key Insights Covered: Global Mobile Market

1. North America, Europe, Asia Pacific, Middle East & Africa, Latin America market size (sales, revenue and growth rate) of Mobile industry.
2. Global major manufacturers" operating situation (sales, revenue, growth rate and gross margin) of Mobile industry.
3. Global major countries (United States, Canada, Germany, France, UK, Italy, Russia, Spain, China, Japan, Korea, India, Australia, New Zealand, Southeast Asia, Middle East, Africa, Mexico, Brazil, C. America, Chile, Peru, Colombia) market size (sales, revenue and growth rate) of Mobile industry.
4. SWOT analysis, New Project Investment Feasibility Analysis, Upstream raw materials and manufacturing equipment & Industry chain analysis of Mobile industry.
5. Global market size (sales, revenue) forecast by regions and countries from 2019 to 2024 of Mobile industry.

Research Methodology: Global Mobile Market

  
Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analyzed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please Request a Sample Report.
  
Demand Side Primary Contributors: OEMs, Industrial Professionals, Researches, Suppliers and Distributors, Group Purchasing Organizations, Associations, Insurers, Universities, Technological Writers, Scientists, Promoters, Investors among others.
  
Supply Side Primary Contributors: Product Managers, Marketing Managers, C-Level Executives, Distributors, Market Intelligence, Regulatory Affairs Managers among other