Breastfeeding Accessories Market Size, Sector / Industry Report & Analysis 2020, & Forecast 2021-2026 (Includes Business Impact of COVID-19)

                                          
Abstract, Snapshot, Market Analysis & Market Definition: Global Breastfeeding Accessories Market


The global Breastfeeding Accessories market size is projected to reach US$ 2.57 billion by 2026, from US$ 1.64 billion in 2020, at a CAGR of 7.8% during 2021-2026. Rising women employment is projected to be the major driving factor for the market. For instance, as per the International Labor Organization, female employment in the emerging countries has increased to 45.6% in 2018 as compared to the previous years. Furthermore, regions like Arab States, Eastern Asia, and Eastern Europe witnessed rise in the female employment to 18.9%, 59.1%, and 51.8% respectively in 2018.
Awareness about the breastfeeding accessories is expected to augmenting the market growth further. Moreover, decreasing infant mortality rate, improving healthcare infrastructure in emerging economies, and increasing number of milk banks are anticipated to drive the market. Supportive initiatives undertaken by the governments across several regions are also anticipated to contribute to the market growth over the next few years.

For instance, as per the insurance guidelines of the Medicaid, it covers personal use standard manual pumps and electrical pumps. In addition, rise in number of working women is expected to boost the demand for these accessories, especially breastmilk storage and feeding products. Rising disposable income in both developed and developing countries is also contributing to the market growth.

Increasing awareness about the benefits of breastfeeding is further estimated to propel the product demand. Moreover, campaigns arranged by international agencies to raise awareness about breastfeeding will support the growth. Popular trend of delayed parenthood is anticipated to result in a rise in spending on premium breastfeeding accessories, which is expected to positively influence the market.

Market Segmentation, Outlook & Viewpoint: Global Breastfeeding Accessories Market

Product Market Segmentation & Outlook (Revenue, USD Million, 2014 - 2026)

  
Nipple Care Products
  
Breast Shells
  
Breast Pads
  
Baby Scales
  
Breastmilk Preparation & Cleaning Products
  
Breastmilk Storage & Feeding
  
Other Accessories

Key Players, Recent Developments & Regional Insights: Global Breastfeeding Accessories Market

On the basis of product, the market can be segmented into nipple care products, breast shells, breast pads, baby scales, breastmilk preparation & cleaning products, breastmilk storage & feeding, and other accessories. The breastmilk storage & feeding segment held the largest market share, in terms of revenue, in 2018. This growth is attributed to a rise in the number of milk banks, quick adoption of advanced technologies, and increased awareness about breastmilk storage. In addition, breast milk storage bags are convenient to use, less expensive, and disposable. The nipple care products segment is anticipated to witness the fastest growth over the forecast period on account of growing adoption of these products, especially in U.S., China, India, and European countries.

Regional Insights

In terms of region, North America commanded the largest market share in 2018 and is anticipated to maintain its dominance over the forecast period owing to rise in women employment in U.S. Moreover, presence of well-established healthcare infrastructure and increasing customer awareness about these accessories will augment the regions growth.

Asia Pacific market is anticipated to witness the fastest growth over the forecast period. This market is driven by various awareness campaigns and keen focus of key market players on tapping the potential offered by this region. For instance, in May 2018, Medela Asia Pacific Breastfeeding and Lactation Symposium was held with an aim to enhance knowledge and awareness, and clinical practice through various presentations on latest research in human milk and breastfeeding.

Breastfeeding Accessories Market Share Insights

Some of the key companies present in this market are Koninklijke Philips N.V., Medela LLC, Newell Brands, Ameda, Pigeon Corporation, Nuby, Mayborn Group Limited, Artsana S.p.A., Edgewell Personal Care, And Handi-Craft Company (Dr. Browns). Various strategies, such as M&A, collaborations, and product launches, are being undertaken by most of these companies to maintain their market share. For instance, in October 2016, Medela LLC launched breastfeeding accessories, Easy Expression Hands-free Pumping Bustier, in U.S. These products provide enhanced comfort during breast milk pumping.

Key Insights Covered: Global Breastfeeding Accessories Market

1. North America, Europe, Asia Pacific, Middle East & Africa, Latin America market size (sales, revenue and growth rate) of Breastfeeding Accessories industry.
2. Global major manufacturers operating situation (sales, revenue, growth rate and gross margin) of Breastfeeding Accessories industry.
3. Global major countries (United States, Canada, Germany, France, UK, Italy, Russia, Spain, China, Japan, Korea, India, Australia, New Zealand, Southeast Asia, Middle East, Africa, Mexico, Brazil, C. America, Chile, Peru, Colombia) market size (sales, revenue and growth rate) of Breastfeeding Accessories industry.
4. SWOT analysis, New Project Investment Feasibility Analysis, Upstream raw materials and manufacturing equipment & Industry chain analysis of Breastfeeding Accessories industry.
5. Global market size (sales, revenue) forecast by regions and countries from 2019 to 2024 of Breastfeeding Accessories industry.

Research Methodology: Global Breastfeeding Accessories Market

  
Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analyzed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please Request a Sample Report.
  
Demand Side Primary Contributors: OEMs, Industrial Professionals, Researches, Suppliers and Distributors, Group Purchasing Organizations, Associations, Insurers, Universities, Technological Writers, Scientists, Promoters, Investors among others.
  
Supply Side Primary Contributors: Product Managers, Marketing Managers, C-Level Executives, Distributors, Market Intelligence, Regulatory Affairs Managers among other