Electric Kettle Market Size, Share, Global Sector / Industry Report & Analysis, 2019-2025 (Includes Business Impact of COVID-19)

                                          
Abstract, Snapshot, Market Analysis & Market Definition: Global Electric Kettle Market


The global electric kettle market size was valued at USD 15.29 billion in 2018. Growing popularity of new product variants including 360 degree swivel base and easy pour spout is expected to have a positive impact on the market growth. The consumers have been shifting their focus towards purchasing the kettle appliances with the advanced features including perfect grip handling, quick heat up time, and easy light indicator.
Rising importance of conservation of sources including oil and gasoline is expected to expand the scope of eco-friendly electric kettle as a sustainable source in household applications over the next few years. Over the past few years, growing working population has led to the need to save cooking time, which is prompting the product’s consumption. A large number of consumers prefer to purchase this product for hassle free water boil process.
 
Inside the electric kettle, liquid can reach up to 100 degree Celsius temperature in a smaller time span, which decreases the total boiling time. The product has the ability to boil the water for a certain period of time and due to security measure, it will automatically turn off the power. Electric kettles are made to work on different intensities of electrical energy including 220 to 230 volts and 2 to 3 kilowatts.
These products are also available in different sizes, along with the ability to boil water of 0.5 to 2 liters, which has created a wide range of product variations for the customers. Growing application of hot beverages in developing economies including China and India, coupled with technological developments in the kitchen appliances industry, will have a strong impact on the industry growth.

Market Segmentation, Outlook & Viewpoint: Global Electric Kettle Market


Raw Material Market Segmentation & Outlook (Revenue, USD Million, 2014 - 2025)

Stainless Steel

Plastic

Glass

Others


Application Market Segmentation & Outlook (Revenue, USD Million, 2014 - 2025)

Residential

Commercial


Key Players, Recent Developments & Regional Insights: Global Electric Kettle Market


The residential application segment accounted for a share of 86.4% in 2018. Growing working class population at a global level is expected to promote the utility of kitchen appliances, which saves the consumer’s time. The household consumers are likely to prefer this product as it can takes a boiling time of 2-4 minutes as compared to gas operated stoves, which take around ten minutes. Furthermore, the product’s usage in the residential segment is higher during winters than other seasons as it is a handy alternative to make hot tea or coffee in less time.
 
The commercial application segment is expected to expand at the fastest CAGR of 5.5% from 2019 to 2025. The product is widely used in the hospitality industries including hotels and restaurants. Electric kettle can boil water in a short time span, which helps hotels and restaurants to serve their customers quickly. The tourism industry is witnessing significant growth in countries including China, Japan, and Australia as a result of supportive government policies to build new destinations. This, in turn, is expected to expand the product’s utility in various hotels and restaurants in the near future.

Regional Insights
Asia Pacific generated a revenue of USD 7.6 billion in 2018. Increasing consumer spending on kitchen appliances in developing economies including China, India, and Thailand is contributing to the market growth. According to World Employment and Social Outlook report, in Asia Pacific, the number of employed persons has grown by 23 million between 2017 and 2019. China emerged as the largest electric kettle market in this region with a revenue of USD 2.0 billion in 2018. Some of the key manufacturers are Mixkey, Mgintlgroup, and Guangzhou Jitai Appliance Science & Technology Co., Ltd.
North America is expected to expand at a CAGR of 4.5% from 2019 to 2025. The consumers are shifting their preference towards energy saving technologies. It has been observed that electric kettle hit the water by consuming very less energy over conventional cooking procedures.
Electric Kettle Market Share Insights
Key players operating in the global market include Aroma Housewares Company; Conair; Hamilton Beach Brands, Inc.; Groupe SEB; Cuisinart; Breville USA, Inc.; bonavitaworld; Chef's Choice; SUPOR; and Koninklijke Philips N.V. Companies are focusing on new product development to get a competitive advantage in the market. Companies from different industry verticals are also coming up with electric kettles. For instance, in November 2018, Xiaomi launched Mi electric kettle under MIJIA home products. It has the ability to stop electric connectivity if there is absence of water inside the kettle.

Key Insights Covered: Global Electric Kettle Market
1.  North America, Europe, Asia Pacific, Middle East & Africa, Latin America market size (sales, revenue and growth rate) of Electric Kettle industry.
2. Global major manufacturers' operating situation (sales, revenue, growth rate and gross margin) of Electric Kettle industry.
3. Global major countries (United States, Canada, Germany, France, UK, Italy, Russia, Spain, China, Japan, Korea, India, Australia, New Zealand, Southeast Asia, Middle East, Africa, Mexico, Brazil, C. America, Chile, Peru, Colombia) market size (sales, revenue and growth rate) of Electric Kettle industry.
4. SWOT analysis, New Project Investment Feasibility Analysis, Upstream raw materials and manufacturing equipment & Industry chain analysis of Electric Kettle industry.
5. Global market size (sales, revenue) forecast by regions and countries from 2019 to 2024 of Electric Kettle industry.

Research Methodology: Global Electric Kettle Market

Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analyzed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please Request a Sample Report.
Demand Side Primary Contributors: OEMs, Industrial Professionals, Researches, Suppliers and Distributors, Group Purchasing Organizations, Associations, Insurers, Universities, Technological Writers, Scientists, Promoters, Investors among others.
Supply Side Primary Contributors: Product Managers, Marketing Managers, C-Level Executives, Distributors, Market Intelligence, Regulatory Affairs Managers among other