Electric Blankets Market Size, Share, Industry Growth Report, 2025 (Includes Business Impact of COVID-19)

                                          
Abstract, Snapshot, Market Analysis & Market Definition: Global Electric Blankets Market


The global Electric Blankets market size is projected to reach US$ 1324.96 million by 2026, from US$ 877.95 million in 2020, at a CAGR of 7.1% during 2021-2026. Growing incorporation of technological advancements in consumer convenience products and devices is driving the market. Introduction of waterproof, stain-resistant, battery-powered, light-weight, and mobile chargeable products have increased their uptake. Consumers living in countries with long, bitter winters and those suffering from various pain-related ailments are key end users of electric blankets.

Electric blankets are comparatively less expensive than heaters and are of great use in countries with long and harsh winters. Companies have been focusing on developing well insulated sheets lined with thick fleece to provide ample natural insulation and warmth. They are also introducing products that can be washed and are portable. For instance, Medisana HDW designed a blanket that is machine washable and is made out of microfiber fleece. It is equipped with four levels of heat settings for better control. Imetec 16175 and Klarstein Dr. Watson XL are some of the other products in this category.

One of the crucial factors threatening market growth is safety concerns. Overheating of this product could be dangerous to the user, especially in case of pregnant women. These devices produce low frequency electromagnetic fields, which could prove to be harmful to the fetus. Childhood leukemia and brain tumor are some risks that could result from exposure to extremely low frequencies.

Market Segmentation, Outlook & Viewpoint: Global Electric Blankets Market

Distribution Channel Market Segmentation & Outlook (USD Million, 2014 - 2025)

  
Offline
  
Online

End-user Market Segmentation & Outlook (USD Million, 2014 - 2025)

  
Hotels
  
Hospitals
  
Households

Key Players, Recent Developments & Regional Insights: Global Electric Blankets Market

By end user, household accounted for the largest share of more than 45.0% in 2018. Increasing disposable income of consumers, coupled with surge in home ownership in several developing countries, has supported the growth of the segment. Improving lifestyles of people, especially in China, and introduction of technology-based convenient consumer products are expected to drive the use of electric blankets over the next few years. Affordability, comfort, and benefits have driven product demand across various consumer age groups, especially among those suffering from ailments such as arthritis, muscle pains, sinus problems, fibromyalgia, and painful menstruation.
Commercial sectors such as hotels and hospitals are expected to witness significant growth over the coming years. Increasing inflow of tourists in colder countries is expected to ramp up the use of electric blankets in the hotel industry. Hospitals offer lucrative opportunities for players in the market as these flexible heating products can help maintain the temperature in a patients room during severe cold.
Distribution Channel Insights
Based on distribution channel, the electric blankets market has been bifurcated into offline and online channels. The offline segment accounted for a revenue share of just under 65.0% in 2018. Physical display of products and ability to check product features have been major factors driving the popularity of offline sales and distribution channels. Consumers in U.S. have reported a preference for offline purchases, mainly from mass merchants, followed by retail, department, and specialty stores. In Asian countries, on the other hand, retail purchases witness the highest traction due to easy availability.

However, e-commerce platforms have been gaining popularity as distribution channels, thanks to growing percentage of tech savvy consumers and surging inclination toward online shopping. In addition to the emergence of third-party online distributors, this trend has also introduced e-retailers offering quality products to reach out to the rapidly expanding customer base.

Regional Insights
On the basis of geography, the global market has been segmented into North America, Europe, Asia Pacific, Central and South America, and Middle East. North America is poised to exhibit the fastest growth over the forecast period, registering a 7.4% CAGR from 2019 to 2025. Europe has been witnessing steady growth in demand for various flexible heating products owing to the weather conditions in the region. Consumers are also willing to spare no expense in staying warm and comfortable during harsh winters.
Asia Pacific emerged as the largest market in 2018 and is estimated to account for close to 32.0% of the global market by 2025. The market dominance can be attributed to increasing use and widespread availability of electric blankets in China. Chinas purchase quantities amount to roughly 30 million units each year, as they are very easily available, are increasingly affordable, and are also sold in department stores as well as at garage sales.

Electric Blankets Market Share Insights

Some of the major players operating in the global market are Jarden Corporation, Shanghai Shenda Co. Ltd., Morphy Richards Ltd., Snugnights UK LLP, Beurer GmbH, Caiyang, Slumberdown, Shijiazhuang Mengjie Industry Co. Ltd., and Silentnight Group Ltd. Concerns over safety of these products have compelled product manufacturers to focus more on safer, more innovative heating products that cater to consumer needs. Increasing investment in research and studies to address these concerns is a notable trend in the market.

Key Insights Covered: Global Electric Blankets Market

1. North America, Europe, Asia Pacific, Middle East & Africa, Latin America market size (sales, revenue and growth rate) of Electric Blankets industry.
2. Global major manufacturers operating situation (sales, revenue, growth rate and gross margin) of Electric Blankets industry.
3. Global major countries (United States, Canada, Germany, France, UK, Italy, Russia, Spain, China, Japan, Korea, India, Australia, New Zealand, Southeast Asia, Middle East, Africa, Mexico, Brazil, C. America, Chile, Peru, Colombia) market size (sales, revenue and growth rate) of Electric Blankets industry.
4. SWOT analysis, New Project Investment Feasibility Analysis, Upstream raw materials and manufacturing equipment & Industry chain analysis of Electric Blankets industry.
5. Global market size (sales, revenue) forecast by regions and countries from 2019 to 2024 of Electric Blankets industry.

Research Methodology: Global Electric Blankets Market

  
Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analyzed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please Request a Sample Report.
  
Demand Side Primary Contributors: OEMs, Industrial Professionals, Researches, Suppliers and Distributors, Group Purchasing Organizations, Associations, Insurers, Universities, Technological Writers, Scientists, Promoters, Investors among others.
  
Supply Side Primary Contributors: Product Managers, Marketing Managers, C-Level Executives, Distributors, Market Intelligence, Regulatory Affairs Managers among other