Baby Safety Products Market Size, Industry Trends Analysis 2020, & Forecast 2021-2026 (Includes Business Impact of COVID-19)

                                          
Abstract, Snapshot, Market Analysis & Market Definition: Global Baby Safety Products Market


The global Baby Safety Products market size is projected to reach US$ 138.88 billion by 2026, from US$ 103.64 billion in 2020, at a CAGR of 5% during 2021-2026. Increasing number of government initiatives to control the rising death incidents among babies has been driving the market.Rising need and awareness about infant protection, increasing consumer purchasing power, and noticeable inclination towards nuclear families are the significant factors driving the global market. Moreover, increasing penetration of online retail platforms is positively impacting the sales of baby monitors among the consumers.

Technological advancement has introduced devices such as baby monitors that enable real-time communication between parents and babies. Increasing acceptance of these devices among working professionals is expected to drive the market. The online retail network is progressively used by players to increase their prominence to sustain the competition. Security concerns linked with such devices has been recognized to be the challenging factor in the market.

Due to increase in the number of child deaths, the government is taking preventive initiatives by introducing new rules and safety standards. For instance, in Europe, the United Nations Economic Commission of Europe (UNECE) Regulation No. 44 and Regulation No. 129 have set the standards for child restraint systems and every baby car seat must meet these standards. The government of Europe have set the standards for most of the baby safety products like beds, cribs, and strollers.

New and innovative product launches are further spurring the market growth and are creating willingness among the consumers to purchase baby safety products. For instance, Baby Jogger launched their new City Tour 2 Double Stroller in May 2019 for twin babies. Halo DreamNest is a 3-in-1 sleep system that can be used as a bassinet, travel cot, and a travel crib.

Availability of a wide variety of products in order to meet specific requirements related to weight and age of babies, along with increase in popularity of online channel, is further spurring the growth of the market. Online channel has provided the vendors with an alternative to the traditional brick and mortar store, owing to its benefits of providing detailed specification of the product.

Market Segmentation, Outlook & Viewpoint: Global Baby Safety Products Market

Product Type Market Segmentation & Outlook (Revenue, USD Billion, 2014 - 2025)

  
Car Seats
  
Strollers
  
Monitors
  
Others

Distribution Channel Market Segmentation & Outlook (Revenue, USD Billion, 2014 - 2025)

  
Offline
  
Online

Key Players, Recent Developments & Regional Insights: Global Baby Safety Products Market

The product segment includes car seats, strollers, monitors, and other baby safety products. The baby car seats segment held the largest share of 70.6% in 2018. Increasing number of car accidents has been driving the demand for baby car seats. Moreover, new features in the car seats such as anti-rebound bars to keep the seats steady in case of collision and foam layer with energy absorbing features are further attracting the consumers to purchase the product. For instance, Britax Convertible Car Seat comes with three layers of protection, anti-rebound bars, and a click tight installation system, which ensures the child is seated securely.

The baby monitors segment is expected to expand at the fastest CAGR of 6.6% from 2019 to 2025. Growing population of working parents and need to track the activities of the babies are driving the demand for this product. These monitors can be connected to smart devices using wireless technology such as Wifi and can be used to interact and monitor the baby. For instance, Willcare Newborn Baby Monitor comes with a long range monitor and night vision, along with features such as lullaby tracks, temperature monitors, and clock. Demand for baby monitors is expected to witness a significant rise in the next few years due to technological advancements and easy deployment.

Distribution Channel Insights

Offline distribution channel held the largest share of more than 70.0% in 2018. The major players of the baby safety products market are generating maximum revenue from the offline sales. The significant growth is primarily attributed to benefits offered to the customers such as scanning the product before purchase, availability of a large number of options to choose, free demonstrations, and guidance from sales executive on choosing the best product. The offline channel includes local stores, hypermarkets and supermarkets, and convenience stores. For instance, First Cry is the largest store in Asia with more than 400 stores in India.

The online distribution channel is expected to have exhibit the fastest CAGR of 5.3% from 2019 to 2025. Factors such as increase in the number of internet users, fast paced lifestyle, smart phones, and penetration of e-commerce platforms are anticipated to boost the segment growth. Moreover, product comparison feature, detailed product overview, and easy exchange and refund options are making customers comfortable with shopping online, thereby driving the sales. For instance, The Honest Company Inc., grew 75.0% to approximately 261.1 million USD, BabyHaven.com grew 65% to 53.1 million USD, and Albee Baby grew 5% to 21.3 million USD.

Regional Insights

North America held the largest share of 30.7% in 2018. Factors such as high purchasing power, technological advancements, working parents, and government initiatives regarding infant safety have contributed to the growth of the market in the North America. According to TABS Industry Report, consumers with income more than USD 150,000 showed an increase in penetration for baby products.

In 2017, out of 3,600 Sudden Unexpected Death Syndrome (SUID) in U.S., 38% of the deaths were due to Sudden Infant Death Syndrome (SIDS) Sudden Infant Death Syndrome, which is about 1400 deaths per year. To control these deaths, Centers for Disease Control and Prevention (CDC), launched an initiative named Protect the Ones You Love to raise awareness among parents about the causes of child injury, SIDS, and SUID and how they can be prevented.

Asia Pacific is expected to register the highest CAGR of 5.8% from 2019 to 2025. The market in this region is primarily driven by an increase in birth rate and number of working mothers in countries like China and India. Rise in disposable income and improved standard of living are also the prime factors contributing to the market growth in this region. According to EPRA International Journal of Economic and Business Review, the female workforce participation rate has increased by 4.1% over the last three decades, which is expected to propel the need for various baby safety products such as baby monitors, thereby contributing to the market growth.

Baby Safety Products Market Share Insights

The industry is dominated by leading players such as Britax Child Safety, Chicco, Dorel Industries, Baby Cache, Babys Dream Furniture, Baby Jogger, Baby Trend, Combi, Cosatto, Graco, and Land of Nod.Growing trend among the millennial parents to ensure child safety while travelling is driving the manufacturers to introduce technically advanced products. For instance, baby monitors are equipped with both audio and video technology such as Motorola Halo, Eufy Security SpaceView, and Owlet Cam to ensure security.

Key Insights Covered: Global Baby Safety Products Market

1. North America, Europe, Asia Pacific, Middle East & Africa, Latin America market size (sales, revenue and growth rate) of Baby Safety Products industry.
2. Global major manufacturers" operating situation (sales, revenue, growth rate and gross margin) of Baby Safety Products industry.
3. Global major countries (United States, Canada, Germany, France, UK, Italy, Russia, Spain, China, Japan, Korea, India, Australia, New Zealand, Southeast Asia, Middle East, Africa, Mexico, Brazil, C. America, Chile, Peru, Colombia) market size (sales, revenue and growth rate) of Baby Safety Products industry.
4. SWOT analysis, New Project Investment Feasibility Analysis, Upstream raw materials and manufacturing equipment & Industry chain analysis of Baby Safety Products industry.
5. Global market size (sales, revenue) forecast by regions and countries from 2019 to 2024 of Baby Safety Products industry.

Research Methodology: Global Baby Safety Products Market

  
Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analyzed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please Request a Sample Report.
  
Demand Side Primary Contributors: OEMs, Industrial Professionals, Researches, Suppliers and Distributors, Group Purchasing Organizations, Associations, Insurers, Universities, Technological Writers, Scientists, Promoters, Investors among others.
  
Supply Side Primary Contributors: Product Managers, Marketing Managers, C-Level Executives, Distributors, Market Intelligence, Regulatory Affairs Managers among other