Household Beauty Appliances Market Size, Industry Trend Report, 2025 (Includes Business Impact of COVID-19)

                                          
Abstract, Snapshot, Market Analysis & Market Definition: Global Household Beauty Appliances Market


The global Household Beauty Appliances market size is projected to reach US$ 9.33 billion by 2026, from US$ 6.84 billion in 2020, at a CAGR of 5.3% during 2021-2026. Rising preference for easy-to-use and low-cost grooming and beauty devices is anticipated to be the significant factor driving the market. Rising consciousness about personal grooming and aesthetic appeal is also likely to augment the product demand in future.

Market leaders are introducing smarter and innovative products to provide a hassle-free experience to their customers. They are investing more in research to develop more efficient products. Thus, introduction of new products featuring advanced technologies is also expected to drive the market in the years to come. For instance, in January 2019, LOreal S.A., launched the first wearable microfluidic device.

The new product tracks the pH level of the skin and provides facial cleansing recommendation on smartphones. In February 2019, American Acne Foundation launched the advanced vacuum pore cleaner, to clear the unwanted waste and dead skin from the hidden pores of the skin. Such new launches from the key market participants have positively influenced product demand, thereby supporting the market growth.

In addition, increasing number of working women in developing countries, such as India, China, and Bangladesh, is promoting the usage of such products, thereby boosting household beauty appliances market expansion. According to the International Trade Administration, in 2018, the total annual spending on beauty care and beauty devices products in Australia was approximately USD 3.5 billion.

Market Segmentation, Outlook & Viewpoint: Global Household Beauty Appliances Market

Product Market Segmentation & Outlook (Revenue, USD Million, 2014 - 2025)

  
Haircare
  
Facial Care
  
Body Care
  
Others

Distribution Channel Market Segmentation & Outlook (Revenue, USD Million, 2014 - 2025)

  
Supermarket/Hypermarket
  
Convenience Stores
  
Online

Key Players, Recent Developments & Regional Insights: Global Household Beauty Appliances Market

The hair care segment led the global market in 2018 and is projected to expand further at a CAGR of 5.4% from 2019 to 2025. The haircare products include hair dryers, rollers, straighteners, etc. Product and technological innovations are driving the segment growth. For instance, in March 2017, Conair Corp. launched infinity pro hair dryer, with heat protect motor technology. Moreover, emergence of multi-functional devices for hair treatment, such as appliances with hairbrush, roller, and straightener, is likely to attract more consumers.

The facial care segment is expected to be the fastest-growing category in the global market. Facial care products include de tanner, pore cleaner, electric scrubber, and so on. Rising cases of skin infections caused due to continuous exposure to harmful UV radiation and pollution are driving the demand for these products. Furthermore, growing awareness about the benefits of using facial care beauty devices is anticipated to spur the segment growth.

Distribution Channel Insights

The supermarkets/hypermarkets segment led the market in 2018 and is projected to maintain its dominant share even during the forecast period. Physical demonstration of the products in these stores serves as a major factor boosting the segment growth. Moreover, the availability of huge range of products of different brands at discounted prices will drive the segment further.

Developments, in terms of structured retail sectors, have also been fueling the segment growth by providing more visibility and space for the existing and new brands. Online channel is expected to witness the fastest CAGR of 6.0% from 2019 to 2025 on account of the rising number of online beauty retailers. Amazon.com, flipkart.com, and nykaa.com are some of the prominent online distributors in the market.

Regional Insights
North America led the market in 2018. Key factor driving the regional market include new product launches. For example, in august 2018, Clarisonic launched the Mia Prima and Mia Smart, sonic cleansing devices in U.S. The products include advanced features, such as, waterproof handle, Bluetooth connectivity for smartphones, and soft model with LED indicators. Asia Pacific is expected to be the fastest-growing market at a CAGR of 5.9% from 2019 to 2025.

Developing countries including India, China, and Bangladesh are adopting western culture and lifestyle, which is a major factor driving the market growth in APAC. In addition, the regional market has potential growth opportunities for new segments, such as portable beauty products and advanced smart wears for beauty care. Moreover, increasing disposable income levels and awareness about such products are estimated to boost the demand further.
Household Beauty Appliances Market Share Insights

Major companies in the market include Koninklijke Philips N.V.; Home Skinovation; Conair Corporation; TRIA Beauty, Inc.; Vega; Syska; Panasonic Corporation; Carol Cole Company; Croma; and LOreal SA. Companies are adopting various business strategies, such as new product development, mergers, acquisitions, and partnerships, to acquire a larger market share.

Key Insights Covered: Global Household Beauty Appliances Market

1. North America, Europe, Asia Pacific, Middle East & Africa, Latin America market size (sales, revenue and growth rate) of Household Beauty Appliances industry.
2. Global major manufacturers operating situation (sales, revenue, growth rate and gross margin) of Household Beauty Appliances industry.
3. Global major countries (United States, Canada, Germany, France, UK, Italy, Russia, Spain, China, Japan, Korea, India, Australia, New Zealand, Southeast Asia, Middle East, Africa, Mexico, Brazil, C. America, Chile, Peru, Colombia) market size (sales, revenue and growth rate) of Household Beauty Appliances industry.
4. SWOT analysis, New Project Investment Feasibility Analysis, Upstream raw materials and manufacturing equipment & Industry chain analysis of Household Beauty Appliances industry.
5. Global market size (sales, revenue) forecast by regions and countries from 2019 to 2024 of Household Beauty Appliances industry.

Research Methodology: Global Household Beauty Appliances Market

  
Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analyzed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please Request a Sample Report.
  
Demand Side Primary Contributors: OEMs, Industrial Professionals, Researches, Suppliers and Distributors, Group Purchasing Organizations, Associations, Insurers, Universities, Technological Writers, Scientists, Promoters, Investors among others.
  
Supply Side Primary Contributors: Product Managers, Marketing Managers, C-Level Executives, Distributors, Market Intelligence, Regulatory Affairs Managers among other