United States (USA) Air Fresheners Market Size & Share, Sector / Industry Report & Analysis, 2018-2025 (Includes Business Impact of COVID-19)

                                          
Abstract, Snapshot, Market Analysis & Market Definition: United States (USA) Air Fresheners Market


The U.S. air freshener market size was valued at USD 1.62 billion in 2016. The market is anticipated to grow at a CAGR of 3.4% over the forecast period owing to rising economic indicators such as disposable income, population growth, and per capita income. The U.S. is recovering and exhibiting a trend of increasing per capita growth in the last quarter of 2017 after a drastic fall in the period 2015-2016 hinting positive growth trend for the “non-essential” air freshener market.

  
Wide-scale consumer awareness coupled with product modifications are few of the significant trends which are estimated to exhibit healthy growth in this market. Manufacturers are experimenting drastically with fragrances in order to pacify consumer preferences in this market, and this trend is subsequently successfully being adopted by consumers in this region. Essential oil demand for various fragrances is at an all-time high currently, therefore hinting progressive product diversification in this region.
The trend of consumers willing to pay a premium price for aesthetic fragrances is encouraging air freshener manufacturers to expand their product portfolio, therefore, prompting growth in revenue in this region. This market is being driven by consumer’s quest for their homes to smell good. In a recent survey conducted by the Census data and Simmons National Consumer Survey (NHCS), more than 80% of the U.S. population uses air freshener products, primarily for residential applications.
In 2017, the total number of air freshener cans that have been sold were estimated to be more than 300 million, considering more than 30 million residents in the U.S. have used 6 cans or more than in a year. These figures have shown an excellent positive co-relation with disposable income indexes in this region.

Market Segmentation, Outlook & Viewpoint: United States (USA) Air Fresheners Market


This report forecasts revenue growth at global, regional & country levels and provides an analysis on the industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the U.S. air freshener market report on the basis of product and application:

Product Type Outlook (Revenue, USD Million, 2014 - 2025)

Sprays/ Aerosols

Electric Air Fresheners

Gels

Candles

Others

Application Outlook (Revenue, USD Million, 2014 - 2025)

Residential

Commercial

Cars

Other

Key Players, Recent Developments & Regional Insights: United States (USA) Air Fresheners Market


The residential segment is the largest and the fastest growing segment of the U.S. air freshener market. This segment accounts for more than 70% of the market share. This estimation is in line with the rising trend where consumers are gradually realizing a good smelling house is only not reserved for special occasions and holiday gathering but is an essential criterion throughout the year. A survey indicates one out of 10 customers has an air freshener product in their grocery bag.

  
The car segment is expected to exhibit the second largest growth during the forecast period. The U.S. car sales is growing optimistically and is expected to continue this growth trend by the end of the forecast period with a marginal upset in 2018. Air freshener manufacturers are drastically targeting this segment for product modifications as survey points out, a working American spends at least three to four hours on an average daily in his car. Air freshener manufacturers are launching innovative products such as musk, floral and others to associate some consumer characteristics with their car. Other innovative products include cigarette odor pacifier and “new car smell” fragrance.
Online stores are anticipated to benefit the air freshener product manufacturers on a large scale because of its ability to offer more engaging retail experience, operating efficiency, and ease of use. Growing number of online stores is strengthening business for manufacturers. Provision of various air fresheners through online stores with exclusive offers have increased demand for such confections by consumers.
The air freshener market is also expected to benefit from the rising trend of non-essential spending’s outpacing essential spending in this demographic. The commercial segment in this market was estimated at USD 223.4 million in 2017 and is expected to grow at a CAGR of 3.2% during the period 2018-2025.
U.S. Air Freshener Market Share Insights
Product diversity is a key aspect of this market which is driving innovation and research activities. Swiftly altering technology coupled with more demanding customer outcomes in the push for new product development and product augmentation. Key industry participants are heavily spending on R&D activities for developing new products and fragrances meet regulations and standards implemented across regions. Product extension is a major factor in achieving success in this market.
Febreze and Air Wick registered the highest sale in this market. Febreze is estimated to have a market share of 34.09 whereas Airwick accounts for more than 15 % market share. Some of the companies engaged in the expansion of this market include Procter & Gamble Co, Reckitt Benckiser Inc, Henkel KgaA.and others.

Key Insights Covered: Global United States (USA) Air Fresheners Market
1.  Market size (sales, revenue and growth rate) of United States (USA) Air Fresheners industry.
2. Global major manufacturers' operating situation (sales, revenue, growth rate and gross margin) of United States (USA) Air Fresheners industry.
3. SWOT analysis, New Project Investment Feasibility Analysis, Upstream raw materials and manufacturing equipment & Industry chain analysis of United States (USA) Air Fresheners industry.
4. Market size (sales, revenue) forecast by regions and countries from 2019 to 2025 of United States (USA) Air Fresheners industry.

Research Methodology: United States (USA) Air Fresheners Market

Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analyzed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please Request a Sample Report.
Demand Side Primary Contributors: OEMs, Industrial Professionals, Researches, Suppliers and Distributors, Group Purchasing Organizations, Associations, Insurers, Universities, Technological Writers, Scientists, Promoters, Investors among others.
Supply Side Primary Contributors: Product Managers, Marketing Managers, C-Level Executives, Distributors, Market Intelligence, Regulatory Affairs Managers among others.