Electric Toothbrush Market Size & Share, Industry Growth Report, 2025 (Includes Business Impact of COVID-19)

                                          
Abstract, Snapshot, Market Analysis & Market Definition: Global Electric Toothbrush Market


The global Electric Toothbrush market size is projected to reach US$ 3.92 billion by 2026, from US$ 2.8 billion in 2020, at a CAGR of 5.8% during 2021-2026. Increasing disposable income, along with rise in awareness levels related to oral health, is anticipated to fuel the market. Continued efforts to improve awareness levels among the global population is another key factor driving the market. For instance, The American Dental Association (ADA) conducts a National Childrens Dental Health Month (NCDHM) campaign every year, which is aimed at increasing awareness regarding oral hygiene among children with the help of dental professionals.

Oral diseases are one of the most prevalent non-communicable diseases worldwide, affecting nearly 50% of the global population, with tooth decay being the most common of them. Tooth decay affects nearly 2.4 billion individuals with permanent teeth while more than 480 million children with decay of primary teeth. Such high prevalence of oral diseases is anticipated to increase the importance of good oral health, thereby fueling product demand. Increasing urbanization and lifestyle changes have led to heavy consumption of alcohol, tobacco, sugars, and other unhealthy products, a trend that has had an adverse impact on oral hygiene and habits. This is likely to give rise to demand for effective toothbrushes.

Supportive initiatives to improve oral health are anticipated to boost market demand. For instance, the WHO Global Oral Health Program is formed in alignment with the Shanghai Declaration on health promotion (2030 Agenda for Sustainable Development) and the Global Non-communicable Disease (NCD) agenda. Integration of oral health issues along with national public health initiatives increases the impact and reach of oral health programs.
Rise in percentage of aspiring middle-class population, along with increasing disposable income and surge in healthcare spending, is anticipated to propel product sales. According to a report published by Brookings Institution, nearly 70% of Chinas population is anticipated to be middle class and is anticipated to consume nearly USD 10 trillion of goods and services.

Market Segmentation, Outlook & Viewpoint: Global Electric Toothbrush Market

Echnology Market Segmentation & Outlook (Revenue, USD Million, 2014 - 2026)

  
Rotational
  
Vibrational

End-use Market Segmentation & Outlook (Revenue, USD Million, 2014 - 2026)

  
Adults
  
Children

Key Players, Recent Developments & Regional Insights: Global Electric Toothbrush Market

Based on technology, the market is segmented into rotational and vibrational product variants. The rotational segment dominated the market in 2018 and is anticipated to witness steady growth over the forecast period. This can be attributed to superior plaque removal and gingivitis reduction as compared to sonic toothbrushes. Rotating-oscillating toothbrushes ensure reduced ˜teeth tickling without comprising on its ability to clean. Rotating head brushes are also recommended for sensitive teeth. These characteristics of the rotational technique is anticipated to propel segment growth.

End-use Insights

Based on end use, the global electric toothbrush market is segmented into adults and children. The adult segment held the largest market share in 2018. Increasing stress levels in adults have led to adoption of unhealthy lifestyle patterns and habits. This has resulted in improper oral health, thereby propelling product demand to address various dental conditions.

The children segment is anticipated to grow at a rapid pace over the forecast period. This can be attributed to availability of a wide range of attractive electric toothbrushes for kids. These products are ideal for cleaning difficult-to-reach areas and have ergonomically designed brush handles to enable a comfortable and strong hold for kids.

Regional Insights

North America held the largest revenue share in 2018 in terms of region. This can be primarily attributed to the presence of sophisticated electric toothbrushes, supportive government initiatives, coupled with relatively higher disposable income in the region. Furthermore, presence of skilled dentists and dental hygienists has a positive impact on product demand. According to the American Dental Hygienists Association (ADHA), there are nearly 150,000 registered dental hygienists in the U.S. These dental hygienists encourage good oral hygiene by providing a proper dental plan and hygiene techniques, thus further propelling product demand.

Asia Pacific is anticipated to witness lucrative growth over the forecast period. Growing awareness of oral healthcare among the population is a crucial factor driving the market. An expanding middle-income population group, coupled with increasing disposable income and rising spending on healthcare, is also expected to give the regional market a significant boost. According to Brookings Institution, the middle-class population is anticipated to reach around 5 billion within the next few decades, with Asian countries such as India and China being at the forefront.

Electric Toothbrush Market Share Insights

Some of the key players in this market are Colgate Palmolive; Koninklijke Philips N.V; Procter and Gamble Co; FOREO; Den-Mat Holdings, LLC; SONIC Chic; and Water Pik, Inc. Development of innovative and technologically advanced products is one of the key sustainable strategies undertaken by market players. For instance, in 2018, Colgate launched the Colgate Smart Electronic Toothbrush E1 in U.S., backed with Artificial Intelligence. This product is available exclusively at selected Apple stores and Apple.com.

Key Insights Covered: Global Electric Toothbrush Market

1. North America, Europe, Asia Pacific, Middle East & Africa, Latin America market size (sales, revenue and growth rate) of Electric Toothbrush industry.
2. Global major manufacturers operating situation (sales, revenue, growth rate and gross margin) of Electric Toothbrush industry.
3. Global major countries (United States, Canada, Germany, France, UK, Italy, Russia, Spain, China, Japan, Korea, India, Australia, New Zealand, Southeast Asia, Middle East, Africa, Mexico, Brazil, C. America, Chile, Peru, Colombia) market size (sales, revenue and growth rate) of Electric Toothbrush industry.
4. SWOT analysis, New Project Investment Feasibility Analysis, Upstream raw materials and manufacturing equipment & Industry chain analysis of Electric Toothbrush industry.
5. Global market size (sales, revenue) forecast by regions and countries from 2019 to 2024 of Electric Toothbrush industry.

Research Methodology: Global Electric Toothbrush Market

  
Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analyzed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please Request a Sample Report.
  
Demand Side Primary Contributors: OEMs, Industrial Professionals, Researches, Suppliers and Distributors, Group Purchasing Organizations, Associations, Insurers, Universities, Technological Writers, Scientists, Promoters, Investors among others.
  
Supply Side Primary Contributors: Product Managers, Marketing Managers, C-Level Executives, Distributors, Market Intelligence, Regulatory Affairs Managers among other