Baby Cleaning Products Market Size, Share, Sector / Industry Report & Analysis 2020, & Forecast 2021-2026 (Includes Business Impact of COVID-19)

                                          
Abstract, Snapshot, Market Analysis & Market Definition: Global Baby Cleaning Products Market


The global Baby Cleaning Products market size is projected to reach US$ 5.03 billion by 2026, from US$ 3.69 billion in 2020, at a CAGR of 5.3% during 2021-2026. Demand for baby cleaning products is slated to increase due to rising awareness about baby hygiene, growing innovation in baby cleaning products, and increasing disposable income in developed countries.

Rising awareness regarding baby hygiene and various initiatives being undertaken to promote the same are among the primary growth stimulants for the market. For instance, in October 2018, the United Nations International Childrens Emergency Fund (UNICEF) in collaboration with BBC Media Action funded a project named Baby WASH in Zequalla and Sekota Woredas in Northern Ethiopia.

The main motive of this project was to reduce microbial contamination in young children and babies. Such initiatives are anticipated to encourage parents to use baby cleaning products, such as baby wash, wipes, and baby-specific laundry detergents and fabric conditioners, instead of regular products in order to prevent contamination. This, in turn, will spur the growth of the market.

In addition, lack of hygiene and sanitation lead to several complications, such as rashes, itchiness, and blisters, in babies or children. Increased willingness of parents to spend on their babies hygiene is estimated to provide a fillip to the market. Companies operating are trying to come up with innovative products, which is expected to support the growth of the overall market.

Market Segmentation, Outlook & Viewpoint: Global Baby Cleaning Products Market

Product Market Segmentation & Outlook (Revenue USD Million, 2014 - 2026)

  
Bottle Wash
  
Vegetable Wash
  
Cleaning Wipes
  
Laundry Detergents
  
Fabric Conditioners
  
Cleaning Sprays
  
Others

Sales Channel Market Segmentation & Outlook (Revenue USD Million, 2014 - 2026)

  
Retail
  
Non-Retail
  
E-commerce

Key Players, Recent Developments & Regional Insights: Global Baby Cleaning Products Market

Based on product, the bottle wash segment is likely to witness the fastest CAGR during the forecast period, owing to rising awareness regarding baby hygiene.Using a proper bottle wash is imperative for maintaining hygiene and sanitation. Normal bottle wash generally contains certain harmful ingredients, such as Sodium Laureth Sulfate (SLES), Sodium Lauryl Sulfate (SLS), and artificial fragrance, which remain in the bottle even after proper washing.
These chemicals may have harmful effects, cause hormonal dysfunction, and prove to be carcinogenic for babies. Thus, baby-specific bottle wash is preferred for safety. Such products are generally organic and free from harmful ingredients. Thus, these factors are poised to boost the demand for baby-specific bottle wash over the forecast period.

Laundry detergent dominated the baby cleaning products market in 2017. Baby specific laundry detergents are generally mild and safe without any artificial chemical fragrance. Standard laundry detergents contain harsh chemical content, which may create irritability on delicate skin of babies. Baby specific laundry detergents are hypo allergic, chemical fragrance free, without brighteners, and are of organic content. In addition, such laundry detergents are biodegradable, non-toxic, and almost 96.0% plant based content. Greenshield organic, All Free Clear, Dreft, BabyGanics, ECOS, and Mrs. Meyers are some of the brands that commercialize baby specific laundry detergents at affordable prices.

Sales Channel Insights

On the basis of sales channel, retail sales channel dominated the market in 2017. Several buying schemes and availability of a wide range of options to choose from encourage buyers to opt for retail sales channel. Johnson & Johnson, Pigeon, and Procter & Gamble are some of the brands offering more discounts on products through retail sales channel than other sales channels. Hence, all these factors are projected to contribute to the growth of the segment during the forecast period.

The e-commerce sales channel segment is anticipated to witness the fastest growth over the forecast period owing to availability of various online sites. Affordable discount rates and wide range of products are added advantages of this segment. Low delivery cost and purchase reviews on online sites about various products are also playing a vital role in the growth of the segment. Amazon, Firstcry, Buy Buy Baby Inc., and Dapple are some of the popular online sites for baby care products.

Regional Insights

North America dominated the market in 2017 owing to increasing birth rate and constant launch of new product lines related to baby care by major key players. In addition, innovative marketing strategies being adopted by major key players to promote and market baby care related products are estimated to encourage end users to adopt these products, which in turn will stimulate the growth of the regional market.

Various initiatives related to baby hygiene are undertaken by major key players, which is expected to propel the U.S. market. Increasing incidence of diseases related to poor hygiene and sanitation is expected to augur well for the market in the country. For instance, as per World Vision International, every year around 159 million children under the age of 5 years face problem of stunted growth, around 45.0% of child deaths occur due to undernutrition, and 50.0% of underweight status is due to poor hygiene and sanitation.

Baby Cleaning Products Market Share Insights

Some of the prominent players are Johnson & Johnson Services, Inc.; Koninklijke Philips N.V.; Pigeon Corporation; Nuby; Mayborn Group Limited; Kimberly-Clark; and Procter & Gamble. Key players are making efforts to bring innovation in baby cleaning products in order to sustain in the market.

Key players are also taking initiatives to maintain transparency with customers by disclosing their product content. For instance, in August 2018, Johnson & Johnson announced the disclosure of 100.0% ingredient composition used in their baby products range. Such initiatives may help in maintaining genuine consumer relationship, thereby increasing customer base of the company.

Key Insights Covered: Global Baby Cleaning Products Market

1. North America, Europe, Asia Pacific, Middle East & Africa, Latin America market size (sales, revenue and growth rate) of Baby Cleaning Products industry.
2. Global major manufacturers operating situation (sales, revenue, growth rate and gross margin) of Baby Cleaning Products industry.
3. Global major countries (United States, Canada, Germany, France, UK, Italy, Russia, Spain, China, Japan, Korea, India, Australia, New Zealand, Southeast Asia, Middle East, Africa, Mexico, Brazil, C. America, Chile, Peru, Colombia) market size (sales, revenue and growth rate) of Baby Cleaning Products industry.
4. SWOT analysis, New Project Investment Feasibility Analysis, Upstream raw materials and manufacturing equipment & Industry chain analysis of Baby Cleaning Products industry.
5. Global market size (sales, revenue) forecast by regions and countries from 2019 to 2024 of Baby Cleaning Products industry.

Research Methodology: Global Baby Cleaning Products Market

  
Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analyzed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please Request a Sample Report.
  
Demand Side Primary Contributors: OEMs, Industrial Professionals, Researches, Suppliers and Distributors, Group Purchasing Organizations, Associations, Insurers, Universities, Technological Writers, Scientists, Promoters, Investors among others.
  
Supply Side Primary Contributors: Product Managers, Marketing Managers, C-Level Executives, Distributors, Market Intelligence, Regulatory Affairs Managers among other