Apparel and footwear in Nigeria is still very much an emerging category that has good scope to grow, although its growth has weakened since 2016, due to a poor economy. The market has the potential to pick up the large pool of consumers who choose second-hand products or items in the informal sector. As urbanisation has increased, consumers are increasingly looking for Western-style apparel and footwear, rather than the tailor-made and personalised clothing that many rural dwellers wear. This ha... Apparel and Footwear in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change. Product coverage: Apparel, Footwear, Sportswear. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Apparel and Footwear market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
APPAREL AND FOOTWEAR IN NIGERIA March 2019 LIST OF CONTENTS AND TABLES Executive Summary Apparel and Footwear Has Good Potential in Nigeria Due To Growing Urban Population Apparel and Footwear Records Moderate Growth in 2018, As Economy Remains Sluggish A Fragmented Competitive Landscape Internet Retailing for Apparel and Footwear Performs Well A Return To Strong Growth Expected Over the Forecast Period Market Data Definitions Sources Table 1 Sales of Apparel and Footwear by Category: Volume 2013-2018 Table 2 Sales of Apparel and Footwear by Category: Value 2013-2018 Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018 Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018 Table 5 NBO Company Shares of Apparel and Footwear: % Value 2014-2018 Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018 Table 7 Distribution of Apparel and Footwear by Format: % Value 2013-2018 Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2018 Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023 Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023 Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023 Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023 Sources Summary 1 Research Sources Headlines Prospects Economic Growth To Boost Sales of Childrenswear Over the Forecast Period Growing Child Population and Urbanisation Expected To Drive Growth Baby and Toddler Wear To Grow Fastest Competitive Landscape Adidas Group Leads, Supported by Brand Recognition and Increased Footprint Gatimo Nigeria Ltd Loses First Place Economy Brands Expected To Perform Well Category Data Table 13 Sales of Childrenswear by Category: Volume 2013-2018 Table 14 Sales of Childrenswear by Category: Value 2013-2018 Table 15 Sales of Childrenswear by Category: % Volume Growth 2013-2018 Table 16 Sales of Childrenswear by Category: % Value Growth 2013-2018 Table 17 NBO Company Shares of Childrenswear: % Value 2014-2018 Table 18 LBN Brand Shares of Childrenswear: % Value 2015-2018 Table 19 Forecast Sales of Childrenswear by Category: Volume 2018-2023 Table 20 Forecast Sales of Childrenswear by Category: Value 2018-2023 Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023 Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023 Headlines Prospects Apparel Accessories Expected To Regain Momentum As Economy Improves Rising Fashion Awareness Drives Apparel Accessories Performance Ties Expected To Grow Fastest Due To Rising Professional Employment Competitive Landscape Apparel Accessories Remains A Highly Fragmented Category Retail Chains To Increase Share of the Category Category Data Table 23 Sales of Apparel Accessories by Category: Volume 2013-2018 Table 24 Sales of Apparel Accessories by Category: Value 2013-2018 Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018 Table 26 Sales of Apparel Accessories by Category: % Value Growth 2013-2018 Table 27 NBO Company Shares of Apparel Accessories: % Value 2014-2018 Table 28 LBN Brand Shares of Apparel Accessories: % Value 2015-2018 Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023 Table 30 Forecast Sales of ... | read more...