Global Web Analytics Market 2020 (Includes Business Impact of COVID-19)

                                          
“Global Web Analytics Market Analysis Trends, Applications, Analysis, Growth, and Forecast to 2028” is a recent report generated by Trusted Business Insights. The global web analytics market report has been segmented on the basis of solution, organization size, deployment mode, industry vertical, and region.

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Global Web Analytics Market: Overview

Web analytics is highly adopted by various players to optimize their web usage. Web analytics also help businesses to increase their web page traffic by attracting more customers and gain insights to retain or attract customers. Additional important feature for advance web analytics include tracking. This data is collected from click-through and then the data is analyzed in detail especially customer behavior.

Global Web Analytics Market: Dynamics

Growing need to collect, analyze, and visualize website data by various industry verticals is among some of the major factors to fuel growth of the potential market in the near future.

Increasing digitalization and urbanization is a factor to support growth of the web analytics owing to its ability to analyze real-time web content across domains over the intranet.

Web analytics is highly adopted by retail sector owing to its benefits such as real-time monitoring of users, market new products and services, ease in marketing strategy, predict future trends or demands, web page designing based on user’s behaviors and interest, and many others. This is a factor to boost awareness for web analytics in developing and developed economies, thus expected to boost growth of the target market.

However, stringent government regulation over data security and privacy can hamper growth of the target market. In addition, lack of personnel with specific skill set required for web analytics is also a factor expected to restraint growth of the target market to a certain extent.

Global Web Analytics Market: Segment Analysis

Large scale organizations prefer to invest on a single instance coupled with latest on-going trend. Thus, solutions and services that are offered via cloud platforms are gaining more inclination owing to its ability to provide fast delivery services with exquisite customer experience. This is a factor to support growth of the cloud segment among the deployment mode segments.

Large scale enterprises are inclining towards analytical solutions owing to increasing digitalization across various industry verticals. This is a factor to fuel growth of the large enterprises segment among the organization size segments.

Global Web Analytics Market: Region Analysis

The web analytics market in Asia Pacific is expected to grow at a significant rate owing to increasing number of analytics outsourcing activities. In addition, many organizations are preferring to opt for cost effective services that are offered by Asia Pacific countries owing to cheap labor. Aforementioned are factor expected to drive growth of the target market in the Asia Pacific.

The web analytics market in North America is expected to register highest revenue share in the global market owing to high rate of implementation of the analytics solutions as the IT infrastructure in this region is well developed.

Increasing awareness and need to utilize the huge amount of unstructured online data among various businesses is a factor to boost growth of the target market in the Europe.

Countries in Latin America is witnessing high adoption rate of web analytics owing to increasing digitalization and favorable government initiatives.

Global Web Analytics Market Segmentation:

Segmentation by Solution:

Software
Services

Segmentation by Organization Size:

Large Enterprises
Small and Medium-Sized Enterprises (SME’s)

Segmentation by Deployment Mode:

Cloud
On-Premises

Segmentation by Industry Vertical:

Manufacturing
Energy and Utilities
Media and Entertainment
Transportation and Logistics
Healthcare and Life Sciences
Retail and Consumer Goods
Banking, Financial Services, and Insurance
Information Technology and Telecommunications
Others (Government, Travel and Hospitality, Food & Beverage, Commercial, etc.)