Global Tampons Market 2020 (Includes Business Impact of COVID-19)

                                          
“Global Tampons Market Analysis Trends, Applications, Analysis, Growth, and Forecast to 2028” is a recent report generated by Trusted Business Insights. The global tampons market report has been segmented on the basis of product, material, distribution channel, and region.

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Global Tampons Market: Overview

A tampons are feminine hygiene product that are intended to absorb the menstrual flow. There are various types of tampon designs available in market with varying materials absorbing capacities. They are made up of various soft cotton pressed organized to form a cylinder like shape. Tampons are currently clinically used to restore or maintain the normal microbiota of the vagina to treat bacterial vaginosis disorder.

Global Tampons Market: Dynamics

Rising demand for feminine hygiene products among the female population is a major factor expected to drive the revenue growth of the target market over the forecast years. In addition, changing lifestyle of women, rising awareness related to hygiene among individuals, customer migration from low cost product to premium priced convenience product, are some of the other factors expected to drive revenue growth of the global tampons market. Furthermore, continuous product advancements, increasing number of female population literacy rate, growing number of working women, higher per capita income coupled with higher spending on personal hygiene product, are among another factor expected to drive the revenue growth of the target market to a significant extent over next 10 years. However, low awareness due to lack of affordability in developing and under-developing countries as well as availability of cheaper alternative or substitutes are some of the major factors expected to hamper the growth of the target market to a certain extent.

Global Tampons Market: Segment Analysis

Among the product segments, radially wound pledget is anticipated to register highest revenue share due to its advantage over other product of tampons such as rolled up like swiss rol and ensure that the hygienic quality is maintained. Among the material segments, cotton is expected to witnessed highest revenue share over the forecoming years. This is primarily to, higher absorption rate of cotton material tampons over others.

Global Tampons Market: Trends

The major manufacturers focuses on carrying out extensive research and development activates in order to launch new products that would cater the growing needs and preferences of consumers. The aforementioned is the trend witnessed in the target market.

For instance, In May 2018, Procter & Gamble Company, which is a US-based multi-national consumer goods corporation, upgraded Tampax Pearl Active tampons. In November 2017, Edgewell Personal Care's, which is a US-based consumer products company launched Playtex Sport Compact tampon –  with nearly 30% smaller and providing the same 360° sport level protection and with flexfit technology.

Global Tampons Market: Regional Analysis

In 2018, the markets in North America accounted for higher revenue share in in the target market This is primarily attributed, changing consumer behavior, rising awareness about health among women, and government favorable funding for research and development activities of technologically advanced products in countries in the region. The market in Asia Pacific accounted for fastest CAGR. This is primarily attributed, increasing demand for sanitary products and growing number of personal hygiene awareness campaigns taken up by several government agencies in countries in the region.

Global Tampons Market Segmentation:

Segmentation by product:

Radially Wound Pledget
Rectangular/Square Pad

Segmentation by material:

Cotton
Rayon
Blended

Segmentation by distribution channel:

Online Stores
Offline Stores
Supermarkets and Hypermarkets
Independent Retailers
Specialty Stores
Drug Stores