Global Organic Tea Market 2021 (Includes Business Impact of COVID-19)

                                          
Report updated on 11th September, 2021: Global Organic Tea Market 2021 (Includes Business Impact of COVID-19)
Global Organic Tea Market Analysis & Insights, Trends, Applications, and Growth Forecast till 2028 is an upcoming report produced by research specialists at Trusted Business Insights. The target market was valued at US$ X Mn in 2018 and is projected to reach a value of US$ X Mn in 2028. The report will include drivers, challenges ongoing trends and revenue opportunities in the market. The report will present revenues of the market on the bases of the segments and region along with key countries. In addition to this, the report is inclusive of company profiles for prominent companies in the target market. The target market is divided based on type, form, sales channel, packaging, and region/ country.
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The global Organic Tea market size was valued at USD$542.68 million in 2020 and is projected to reach USD $1669.40 million by 2030, and is anticipated to expand at a CAGR of 11.37% over the forecast period from 2020 to 2030.


Organic Tea: Product Overview


Tea is among the popular hot beverages that is prepared by boiling buds and leaves of Camellia sinensis plant. Tea is a refreshing beverage that helps in reducing stress to a certain level and for a period of time and is consumed across various countries in the world. Rising preference for organic and non-GMO food products has given rise to organic tea. The certified organic tea is chemical-free and is not sprayed with any harmful pesticides and herbicides, and is synthetic fertilizers-free. Synthetic fertilizers and pesticides can pose significant health risks to human beings including nervous system damage, birth defects; hormonal imbalance and disruption of endocrine systems; eye and skin irritations; respiratory disorders; and cancer. Synthetic herbicides are also known to have a negative impact and result in various chronic diseases such as certain types of cancers, Parkinsons Disease, among others. Organic tea cultivation helps to sustain the quality of soil and health of the people. It is a rich source of antioxidants and helps to prevent body from risks of certain diseases. There are many health benefits offered by organic tea including healthy digestive system, increases antioxidant intake, maintains blood sugar levels, and increases immunity.


Organic Tea Market: Dynamics


Rising consumer awareness regarding medicinal properties of organic tea is a key factor projected to drive growth of the organic tea market in the next 10 years. In addition, due to rich taste of organic tea, it is becoming popular among individuals and high consumption of tea in developing and developed countries are factors expected to fuel growth of the global market. Moreover, rising awareness regarding health benefits of consumption of organic food products among consumers due to harmful side effects of conventional food products is among other factors expected to drive growth of the target market over the fore coming years. Furthermore, increasing adoption of healthy lifestyle, increasing demand for refreshing hot beverages, changing consumer preference towards products manufactured from natural ingredients is estimated to drive growth of the organic tea market.

However, the high cost of organic tea is a major factor expected to restrain the target market growth to some extent.


Organic Tea Market: Segment Analysis Type Segment Insights:


Among the type segments, the black tea type segment is estimated to account for major revenue share of the global market. Increasing demand for green tea due to rising awareness about health benefits of consumption of green tea among consumers for reducing anxiety issues is driving the segment growth. Revenue from the green tea segment is projected to expand at a significantly higher growth rate in the next 10 years. This is attributable to increasing adoption and consumption of green tea due to its health benefits including detoxification of the body and helps in weight loss and management.


Form Segment Insights:


Among the form segments, in 2018, the dried leaf segment dominated in terms of value in the global market and is projected to continue with its dominance over the next few years, as it is easy to store and has extended shelf life.


Sales Channel Segment Insights:


Among the sales channel, currently the hypermarkets/ supermarkets segment contributes the highest revenue share in the target market. Increasing preference of consumers to purchase from hypermarkets/ supermarkets due to presence of a wide variety of products to check from and compare is estimated to drive the segment growth. Revenue from the e-Commerce segment is projected to grow at a considerably high rate owing to increasing Internet penetration, the advent of 5G, and adoption of PCs, laptops, and smartphones.


Region Analysis: Global Organic Tea Market


North America (NA) organic tea market is estimated to record significant revenue share in the global market and is projected to continue to dominate over the next 10 years. Rising consumer awareness regarding benefits of organic products and liking towards tea by large number of people are major factors estimated to drive the North America organic tea market growth. In 2018 for instance, according to a report published by Tea Association of USA, Americans consumed more than 84 Bn tea servings, which is over 3.8 Bn gallons of tea. In addition, nearly 84% of the total tea consumed was black tea, green tea accounted for around 15%, and oolong, white and dark tea accounted for the remaining 1% share. Moreover, in 2018, total US imports for green and black tea were 263 Mn pounds. The Europe market is estimated to record second-highest revenue share in the market, due to tradition of consumption of black tea for breakfast or evenings with baked products. The Asia Pacific organic tea market is projected to record substantially higher revenue share and register higher growth rate during forecast period. Rapid urbanization, increasing number of retail sectors, effective distribution and advanced marketing policies of organic food companies in India and China are some of factors projected to drive growth of the global market in the Asia Pacific.

Global Organic Tea Market Segmentation:

Segmentation by Type:

  
Green Tea
  
Black Tea
  
Oolong Tea
  
Others

Segmentation by Form:

  
Dried Leaf
  
Powder
  
Others

Segmentation by Packaging:

  
Pouches
  
Cans
  
Cartons
  
Tea Bags
  
Others

Segmentation by Sales Channel:

  
Hypermarkets/ Supermarkets
  
Convenience Stores
  
Health Food Stores
  
E-commerce


Key Market Players included in the report:


  
Alkaloid AD Skopje (Good Nature)
  
Celestial Seasonings, Inc.
  
Ceylon Organics Limited
  
Compass Tea Company
  
Davidsons Organics
  
Little Red Cup Tea Co.
  
Numi, Inc.
  
Organic India
  
PepsiCo
  
R.Twining and Company Limited
  
Shangri-la Tea
  
Tata Global Beverages
  
Tata Tea Limited (Tetley)
  
The Coca-Cola Company
  
The Hain Celestial Group, Inc.
  
Tielka
  
Unilever (Lipton)
  
Wessanen


Below are the key development related to Organic Tea Market in 2020 and 2021.


June 2021: Chai Chun plans global expansion, acquires renowned Okayti Tea Estate. Kolkata (West Bengal) [India], June 18 (ANI/News Voir): Chai Chun, India’s leading tea boutique, based out of West Bengal, announced the 100 per cent acquisition of Darjeeling-based Okayti Tea Estate. Chai Chun, a unit of Evergreen Group, is one of the largest tea producers in India, with an annual production of 15 million kilograms CTC teas.Source

May 2021: CLIPPER LAUNCHES NEW AND IMPROVED ORGANIC MOOD INFUSIONS THAT ARE BETTER FOR PEOPLE AND THE PLANET. Clipper Teas, the natural tea brand owned by Ecotone UK, is expanding its range of organic infusions with three exciting new flavours, to meet growing consumer demand for natural and organic teas with functional ingredients to support better health. Source

March 2021: Brand Holdings acquires organic bars and tea brand Simple Botanics. US holding company Brand Holdings has announced its acquisition of Simple Botanics, a producer of herbal teas and organic nutrition bars. Headquartered in Pittsburgh, Pennsylvania, Brand Holdings is focused on acquiring direct-to-consumer (DTC) companies in categories including health and wellness, sports nutrition and functional foods. The Simple Botanics deal represents the second acquisition for the company – which is backed by Kidd & Company and T-street Capital – following its purchase of supplements and sports nutrition brand, Dr. Emil Nutrition, last year. Brand Holdings will work with Simple Botanics founder Kimberly Crupi Dobbins to accelerate the brand’s growth, including through the introduction of new products. Source

July 2020: Chipotle Launches New Organic Lemonades, Aguas Frescas And Tea With Tractor Beverage Co. Five percent of profits from Tractor Beverage sales at Chipotle will support farmers. Chipotle Mexican Grill (NYSE: CMG) announced it will serve new non-GMO and certified organic Lemonades, Aguas Frescas, and Tea from farmer-created Tractor Beverage Co. at participating locations starting July 21. Chipotle is excited to offer beverages that use sustainably grown real ingredients, meeting its Food with Integrity standards. For more information on Chipotles new Tractor Beverage Co. offerings, fans can visit: chipotle.com/tractorbeverages. The agreement with Tractor Beverage Co. also marks the brands first national philanthropic product integration. All Tractor Beverages sold by Chipotle will help support the U.S. agricultural industry, with 5% of Chipotles profits from its sale of these beverages being donated to causes that support farmers. Funds will expand Chipotles existing farmer programs including long-term contracts, increased local sourcing, scholarships and grants to start, run or grow farming operations, among others. Source