Elastography Imaging Market By Modality (Magnetic Resonance Elastography and Ultrasound), By Application (Cardiology, Radiology, Vascular, OB/GYN, Orthopedic, and Musculoskeletal), and By End-User (Hospitals, Clinics, Diagnostic Laboratories, and Ambulatory Surgical Centers)-Global Industry Analytics, COVID-19 Business Impact, and Trends, 2020–2029

                                          
Abstract
                    
Elastography is a medical technique used to study the elastic properties and stiffness of the muscles. Its main purpose is to find whether tissue is hard or soft to get the diagnostic information about the occurrence or status of a disease. The most widely used techniques are magnetic resonance imaging (MRI) or ultrasound, to create both an anatomical image and the stiffness map for comparison. The increasing incidences of breast and liver cancer, the growing use of advanced diagnosis technique in cancer treatment, rising investments made in research funding, and rapidly developing diagnostic facilities are driving the elastography imaging market globally.

Rising prevalence of different types of cancers and chronic diseases and increasing preference for minimally invasive procedures for cancer diagnosis and treatment are fuelling the elastography imaging market. Technological advancements witnessed in the medical industry and a growing number of government initiatives to fund cancer research are also contributing to this global market’s growth. Increasing prevalence of cancer and other chronic diseases has led to the elevated demand for elastography imaging techniques with high-content screening techniques for diagnosis and treatment. However, the high cost of elastography imaging systems and unfavorable reimbursement scenario may restrain the elastography imaging market. Alternatively, the use of elastography imaging for cancer research is anticipated to generate new growth opportunities in the elastography imaging market over the forecast time period.


The elastography imaging market is categorized on the basis of modality, application, and end-user. By modality, the market is categorized into ultrasound and magnetic resonance elastography. The ultrasound segment held the largest market share in 2018, owing to its quick procedure, low-cost technique, and easy availability.

By application, the market includes radiology, cardiology, OB/GYN, vascular, orthopedic, and musculoskeletal. The radiology segment accounted for the largest share in 2018, due to its wide utilization in the diagnosis and treatment of various diseases like cancer, soft tissue, and abdominal injuries.

By end-user, the elastography imaging market includes diagnostic laboratories, hospitals, ambulatory surgical centers, and clinics. Hospitals and diagnostic laboratories accounted for the largest market shares in 2018, due to the increasing focus on MRI-based elastography imaging and ultrasound.

Europe is expected to dominate the elastography imaging market globally over the forecast time period, owing to the growing investments made by the regional governments in research facilities, ongoing research on cancer, commercialization of elastography imaging, and rising cancer cases. North America held the second spot of the elastography imaging market, due to the increasing chronic diseases and cancer incidences. The Asia Pacific is an emerging market for elastography imaging. China dominated this regional market due to increasing cancer prevalence and rising demand for its detection techniques.

Some key players operating in the elastography imaging market are GE Healthcare, Siemens Healthineers, Philips Healthcare, Canon Medical System, Samsung Medison, Hitachi, Shenzhen Mindray Bio-Medical Electronics, FUJIFILM Holdings, Esaote, SuperSonic Imagine, and Resoundant.

This report segments the global elastography imaging market into:

Global Elastography Imaging Market: By Modality

	Magnetic Resonance Elastography
	Ultrasound

Global Elastography Imaging Market: By Application

	Cardiology
	Radiology
	Vascular
	OB/GYN
	Orthopedic
	Musculoskeletal

Global Elastography Imaging Market: By End-User

	Hospitals
	Clinics
	Diagnostic Laboratories
	Ambulatory Surgical Centers

Global Elastography Imaging Market: By Region

	North America
	
		The U.S.
	
	
	Europe
	
		UK
		France
		Germany
	
	
	Asia Pacific
	
		China
		Japan
		India
	
	
	Latin America
	
		Brazil
	
	
	Middle East and Africa