Abstract
The report covers forecast and analysis for the automotive heads-up display market on a global and regional level. The study provides historical data from 2015 to 2018 along with a forecast from 2019 to 2025 based on revenue (USD Million). The study includes drivers and restraints for the automotive heads-up display market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities and various trends in the automotive heads-up display market on a global level.
As per the report, the global demand for automotive heads-up display market was valued at approximately USD 741.48 million in 2018 and is expected to generate revenue of around USD 2,928.43 million by end of 2025, growing at a CAGR of around 21.68% between 2019 and 2025.
The automotive heads-up display market is propelled to grow significantly owing to the increase in the adoption rate of technological advancements. Moreover, the automotive heads-up display diminishes the distractions to the driver, by displaying only the key information directly in the driver’s line of sight. The elevated focus on the safety of the driver and passenger can grow the automotive heads-up display market. Furthermore, the low cost associated with the installation of automotive heads-up display anticipates driving the market.
The generation of real-time and reliable data quickly from the driver’s assistance system is one of the major drivers of the automotive heads-up display market. However, the inability of the automotive heads-up display to get upgraded can restrict the growth of the market. Also, the expensive cost structure of the automotive heads-up display anticipates restricting the growth of the target market in the forecast time period. The introduction of the automotive heads-up display as a safety equipment act as an opportunity for the target market.
The automotive heads-up display market is segmented on the basis of HUD type, vehicle class, technology, dimension, and regions. On the basis of HUD type, the automotive heads-up display market is divided into combiner and windshield. The ability of the windshield to adapt to various curvatures promotes the growth of the segment.
The vehicle class market is further bifurcated into the economy, mid-segment, and luxury cars. The automotive heads-up display market is propelled to grow owing to the rising demand for technologically advanced luxury cars such as Audi, BMW, and Volvo.
AR-HUD and conventional HUD constitute the technology sector of the automotive heads-up display market. The conventional HUD segment is propelled to grow significantly owing to the reduced installation price of the HUD systems.
Geographically, the automotive heads-up display market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Europe is estimated to propel globally owing to the demand from UK and Germany. The demand for technology and technological advancement in the region can drive market growth. Moreover, the adoption of connected cars in the region will further provide vast opportunities for the automotive heads-up display market.
The major market players in the automotive heads-up display market are Garmin International Inc., Nippon Seiki, Panasonic Corporation, Denso, BAE Systems Inc., Continental, Robert Bosch GmbH, Microvision Inc., Visteon, LG Display Co. Ltd., Texas Instruments Inc., Yazaki Corporation, and Harman International Incorporated, among others.
The report segments the Automotive Heads-Up Market as follows:
Automotive Heads-Up Market: By HUD type
Combiner
Windshield
Automotive Heads-Up Market: By Vehicle class
Economy
Mid-segment
Luxury cars
Automotive Heads-Up Market: By Technology
AR-HUD
Conventional HUD
Automotive Heads-Up Market: Regions Covered
North America
The U.S.
Europe
UK
France
Germany
Asia Pacific
China
Japan
India
Latin America
Brazil
Middle East and Africa