Augmented and Virtual Reality Market by Device (Head-Mounted Display (HMD), Handheld Device, Head-Up Display (HUD), Projector and Display Wall, Gesture-Tracking Device, and Others), by Offering (Hardware and Software), by Application (Consumer, Commercial, Enterprise, and Others), and by Vertical (Entertainment & Media, Gaming, Healthcare, Aerospace & Defense, Manufacturing, Retail, Education, and Others)-Global Industry Analytics, COVID-19 Business Impact, and Trends, 2020–2029

                                          
Abstract
                    
The report covers a forecast and an analysis of the augmented and virtual reality market on a global and regional level. The study provides historical data from 2016 and 2018 along with a forecast from 2019 to 2025 based on revenue (USD Billion). The study includes drivers and restraints for the augmented and virtual reality market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities available in the augmented and virtual reality market on a global level.

This report offers a comprehensive analysis of the global augmented and virtual reality along with market trends, drivers, and restraints. This report includes a detailed competitive scenario and product portfolio of the key vendors. To understand the competitive landscape in the market, an analysis of Porter’s Five Forces Model for the market has also been included. The study encompasses a market attractiveness analysis, wherein all the segments are benchmarked based on their market size, growth rate, and general attractiveness.


The global augmented and virtual reality market is segmented based on device, offering, application, vertical, and region. The device segment includes a head-mounted display (HMD), handheld device, head-up display (HUD), projector, and display wall, gesture-tracking device, and others. The offering segment is classified into hardware and software. The hardware segment is further classified into semiconductor offerings, position trackers, displays and projectors, cameras, sensors, and others. The software segment further includes cloud-based software, software development kits, VR content creation, and AR software functions. By application, the market is classified into consumer, commercial, enterprise, and others. By vertical, the market includes entertainment and media, gaming, healthcare, aerospace and defense, manufacturing, retail, education, and others. The regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Each region has been further segmented into major countries, such as the U.S., Canada, Mexico, UK, France, Germany, China, India, Japan, South Korea, Brazil, Argentina, and GCC Countries.

Some key participants operating in the global augmented and virtual reality market are Sony, HTC, Microsoft, PTC, Google, Samsung Electronics, Zugara, DAQRI, Wikitude, Upskill, Osterhout Design Group, Magic Leap, Blippar, EON Reality, Visteon, Zugara, MAXST, Vuzix, and Continental, among others.

This report segments the global augmented and virtual reality market into:

Augmented and Virtual Reality Market: Device Analysis

	Head-Mounted Display (HMD)
	Handheld Device
	Head-Up Display (HUD)
	Projector and Display Wall
	Gesture-Tracking Device
	Others

Augmented and Virtual Reality Market: Offering Analysis

	Hardware
	
		Semiconductor Components
		Position Trackers
		Displays and Projectors
		Cameras
		Sensors
		Others
	
	
	Software
	
		Cloud-Based Services
		Software Development Kits
		VR Content Creation
		AR Software Functions
	
	

Augmented and Virtual Reality Market: Application Analysis

	Consumer
	Commercial
	Enterprise
	Others

Augmented and Virtual Reality Market: Vertical Analysis

	Entertainment and Media
	Gaming
	Healthcare
	Aerospace and Defense
	Manufacturing
	Retail
	Education
	Others

Augmented and Virtual Reality Market: Regional Analysis

	North America
	
		The U.S.
	
	
	Europe
	
		UK
		France
		Germany
	
	
	Asia Pacific
	
		China
		Japan
		India
	
	
	Latin America
	
		Brazil
	
	
	Middle East and Africa