Global Audience Analytics Market 2020 (Includes Business Impact of COVID-19)

                                          
The global audience analytics market is estimated to be valued at US$ X Mn in 2019 and is expected to reach a value of US$ X Mn by end of 2028. The target market is projected to witness considerable growth over the 10-years forecast period.

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Structure of the Report:

The report starts with table of the content, list of tables and list of figures provided in the report. Next section consists of definition of product or service, along with diagrams and brief explanation of the revenue share of each of the segments and regions considered in the market report. This section also offers methodology applied and sources used to gather and analyze data and information in order to get numerical data for the global market and the target market at region and country level. This includes insights and vital information gathered from secondary sources, company annual reports and other sites on Internet, and details obtained from various industry experts, companies, among others.

The next section entails detailed information about driving factors, negative forces, future opportunities, and trends (DROTs) impacting the target market. Also, the report offers insightful details on trends related to particular regions and countries, as well as trends as per segmentation. In addition, it offers PEST and Porter’s Analysis and Supply Chain Analysis. The last chapter or section comprises of profiles of prominent players, company revenues, segment revenues, SWOT Analysis, recent developments, etc.

Objective:

Chapters and flow of the global audience analytics market report is designed and created to present a clean, clear, and insightful details to the readers about historical data, and revenue estimations and projections in (US$ Mn/Bn), growth rate (CAGR %), and other quantitative data. Through this report, we present charts, illustrations, tables, and diagrams or figures to support analysis provided by us. The global audience analytics market report is a valuable asset for investors, existing players, as well as new entrants.

Audience Analytics: Overview

Audience analytics refers to analysis of audience or spectators of a group to gain insights on characteristics about individuals, groups, users, responders, among others engaged in a particular business or group with similar goals or interests. The analysis could be based on demographics, that is age and gender, on interests, location or language, behavior, technological inclinations, devices such as mobile, laptop or tablet, etc. Some of the examples of methodologies applied to obtain audience data include sales transactions, surveys, and services by third parties.

Market 
Dynamics: Driving and Challenging Elements

Rapidly shifting preference towards digital marketing and advertising, coupled with presence of large number of user engagement on digital platforms are major factors driving the need to adoption audience analytics and fueling growth of the global market. In addition, increasing adoption of E-commerce websites and M-commerce for purchasing and window shopping purposes, and need to analyze the user patterns are other important factors driving growth of the global audience analytics market to a significant extent. Increasing adoption of audience analytics by end-use sectors such as telecommunication & IT, media and entertainment, travel and hospitality to gain insights about their target and potential audiences is another key factor expected to support market growth in the years to come.

Analysis by Segment

By Component:

Among the component segments, the solution segment is expected to account for dominant revenue share in the global market in 2020. The services segment is projected to be emerging rapidly and register substantial growth rate over the next 10 years.

By Application:

Among the segments based on applications of the audience analytics, the sales and marketing management segment is estimated to account for considerable revenue share and growth rate over the forecast period.

By Vertical:

Among the industrial vertical segments, the media & entertainment and telecom & IT segments are projected to witness substantial CAGRs over the next few years.

Regional Analysis

The North America market is expected to dominate in the target market and is expected to maintain the dominant position for the next 10 years. The markets in Europe and Asia Pacific are projected to contribute moderate shares in terms of revenue and witness considerable CAGRs over the 10-year period.

Global Audience Analytics Market Segmentation:

Segmentation by Component:

Solution
Services

Segmentation by Application:

Sales and Marketing Management
Customer Experience Management
Competitive Intelligence

Segmentation by Organization Size:

Small and Medium-sized Enterprises (SMEs)
Large Enterprises

Segmentation by Vertical:

Media and Entertainment
Retail and Consumer Goods
Telecommunication and ITES
Travel and Hospitality
BFSI
Healthcare and Life Sciences
Manufacturing
Government and Public Sector
Others (Education, and Transportation & Logistics)