Global Audience Analytics Market Report Till 2028: Analysis, Positive And Negative Factors, External Threats, Trending Factors, Prospects, Application, And Forecast

  • TBI69159
  • May 28, 2022
  • Global
  • 200 pages
  • IFF Market Research

The global audience analytics market 2021: By Component (Solution, Services), By Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence), By Organization Size (Small and Medium-sized Enterprises (SMEs), Large Enterprises), By Vertical (Media and Entertainment, Retail and Consumer Goods, Telecommunication and ITES, Travel and Hospitality, BFSI, Healthcare and Life Sciences, Manufacturing, Government and Public Sector, Others (Education, and Transportation & Logistics)

The global audience analytics market is estimated to be valued at US$ X Mn in 2019 and is expected to reach a value of US$ X Mn by end of 2028. The target market is projected to witness considerable growth over the 10-years forecast period.Request Covid - 19 Impact The Global Audience Analytics market size was valued at USD $4.18 Billion in 2020, USD $4.67 Billion in 2021, forecasted to reach USD $5.21 Billion in 2022, and is projected to reach USD $12.52 Billion by 2030, and is anticipated to expand at a CAGR of 11.57% over the forecast period from 2020 to 2030.

Structure of the Report:

The report starts with table of the content, list of tables and list of figures provided in the report. Next section consists of definition of product or service, along with diagrams and brief explanation of the revenue share of each of the segments and regions considered in the market report. This section also offers methodology applied and sources used to gather and analyze data and information in order to get numerical data for the global market and the target market at region and country level. This includes insights and vital information gathered from secondary sources, company annual reports and other sites on Internet, and details obtained from various industry experts, companies, among others. The next section entails detailed information about driving factors, negative forces, future opportunities, and trends (DROTs) impacting the target market. Also, the report offers insightful details on trends related to particular regions and countries, as well as trends as per segmentation. In addition, it offers PEST and Porters Analysis and Supply Chain Analysis. The last chapter or section comprises of profiles of prominent players, company revenues, segment revenues, SWOT Analysis, recent developments, etc.


Chapters and flow of the global audience analytics market report is designed and created to present a clean, clear, and insightful details to the readers about historical data, and revenue estimations and projections in (US$ Mn/Bn), growth rate (CAGR %), and other quantitative data. Through this report, we present charts, illustrations, tables, and diagrams or figures to support analysis provided by us. The global audience analytics market report is a valuable asset for investors, existing players, as well as new entrants.

Audience Analytics: Overview

Audience analytics refers to analysis of audience or spectators of a group to gain insights on characteristics about individuals, groups, users, responders, among others engaged in a particular business or group with similar goals or interests. The analysis could be based on demographics, that is age and gender, on interests, location or language, behavior, technological inclinations, devices such as mobile, laptop or tablet, etc. Some of the examples of methodologies applied to obtain audience data include sales transactions, surveys, and services by third parties.

Market Dynamics: Driving and Challenging Elements:

Rapidly shifting preference towards digital marketing and advertising, coupled with presence of large number of user engagement on digital platforms are major factors driving the need to adoption audience analytics and fueling growth of the global market. In addition, increasing adoption of E-commerce websites and M-commerce for purchasing and window shopping purposes, and need to analyze the user patterns are other important factors driving growth of the global audience analytics market to a significant extent. Increasing adoption of audience analytics by end-use sectors such as telecommunication & IT, media and entertainment, travel and hospitality to gain insights about their target and potential audiences is another key factor expected to support market growth in the years to come.

Analysis by Segment

By Component:

Among the component segments, the solution segment is expected to account for dominant revenue share in the global market in 2020. The services segment is projected to be emerging rapidly and register substantial growth rate over the next 10 years.

By Application:

Among the segments based on applications of the audience analytics, the sales and marketing management segment is estimated to account for considerable revenue share and growth rate over the forecast period.

By Vertical:

Among the industrial vertical segments, the media & entertainment and telecom & IT segments are projected to witness substantial CAGRs over the next few years.

Regional Analysis

The North America market is expected to dominate in the target market and is expected to maintain the dominant position for the next 10 years. The markets in Europe and Asia Pacific are projected to contribute moderate shares in terms of revenue and witness considerable CAGRs over the 10-year period.

Below are the leading companies profiled in this Audience Analytics Market Report:

  • 3DiVi (US)
  • Adobe Systems Incorporated
  • Akamai technologies, Inc.
  • AnalyticOwl (US)
  • Brandchats (Spain)
  • Brandwatch (UK)
  • Cadreon (US)
  • comScore (US)
  • Crimson Hexagon (US)
  • Cxense (Norway)
  • Flytxt (Netherlands)
  • Google (US)
  • IBM Corporation
  • Lotame Solutions (US).
  • NetBase Solutions (US)
  • Oracle Corporation
  • Quividi (France)
  • SAS Institute, Inc.
  • Sightcorp (Netherlands)
  • Socialbakers (Czech Republic)
  • StoryFit (US)
  • Telmar (US)
  • Unifi Software (US)
  • Verimatrix (US)
  • Verto Analytics (US)

Global Audience Analytics Market Segmentation:

Segmentation by Component
  • Solution
  • Services
Segmentation by Application
  • Sales and Marketing Management
  • Customer Experience Management
  • Competitive Intelligence
Segmentation by Organization Size
  • Small and Medium-sized Enterprises (SMEs)
  • Large Enterprises
Segmentation by Vertical
  • Media and Entertainment
  • Retail and Consumer Goods
  • Telecommunication and ITES
  • Travel and Hospitality
  • BFSI
  • Healthcare and Life Sciences
  • Manufacturing
  • Government and Public Sector
  • Others (Education, and Transportation & Logistics)

This research comprehensively answers the following 9 important questions:

  • Q.1. What are some of the most promising growth trends in the Audience Analytics market worldwide?
  • Q.2.Which segments and sub-segments will grow at a faster pace and why? Which segment is nearing the peak and demand saturation?
  • Q.3.Which region will witness a higher growth rate and why? Which region might see a slower or negative growth region?
  • Q.4.What are the key factors affecting market dynamics? What are the drivers, challenges, and business risks in Audience Analytics market?
  • Q.5.What are the business risks and who pose challenges to the global leaders and are competitive threats in this Audience Analytics market?
  • Q.6.What are the emerging trends post COVID-19 reshuffle in this Audience Analytics market and the what are reasons behind these trends and do they translate in global exploration?
  • Q.7. Who are the major global and regional players in the Audience Analytics market? Which are the strategic initiatives key players are pursuing for business growth?
  • Q.8.Which are the competing products in Audience Analytics market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.9.What M & A activity has occurred in the last 5 years and what is its impact on the Audience Analytics industry?

Chapter 1 Methodology and Scope
  • 1.1 Market definitions
  • 1.2 Base estimation & working
  • 1.2.1 North America
  • 1.2.2 Europe
  • 1.2.3 APAC
  • 1.2.4 LATAM
  • 1.2.5 MEA
  • 1.3 Forecast calculation
    • 1.3.1 COVID-19 impact calculations on industry forecast
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
    • Paid sources
    • Public sources
  • Chapter 2 Executive Summary
  • 2.1 Audience Analytics industry 360° synopsis, 2017 - 2028
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