WorldWide Ambient Lighting Market, Industry / Sector Analysis Report, Regional Outlook & Competitive Market Share & Forecast, 2019 - 2025 (Includes Business Impact of COVID-19)

                                          
Ambient Lighting Market size will witness growth due to the rising demand for comfortable & innovative lighting solutions, growing trend of contemporizing of infrastructure, and the need for energy-efficient solutions. The growing number of infrastructural projects and rising consumer demand for enhanced interior design contributes to the ambient lighting market growth.
 

These systems are being increasingly used to provide consistent, uniform, and glare free lighting, due to increasing focus on consumer satisfaction. These factors are expected to drive the ambient lighting market growth over the forecast timespan. In the past few years, rising concerns over global climate change has led to the implementation of various rules and regulations pertaining to energy efficiency. Increasing inefficiency of incandescent bulbs, owing to excess heat generation is making these solutions a more preferred option, thus aiding the ambient lighting market growth.
 

The increasing demand for connected lighting and automation is contributing to the ambient lighting market growth. The growth can be credited to the increasing deployment across various end-use sectors such as retail, hospitality, corporate buildings & offices, industrial, and healthcare to enrich the overall experience. Increasing need for a soothing ambience for employees in offices is contributing to the growth. The need for sophisticated LEDs in cars for a pleasant, refreshing, and contemporary touch is driving companies to invest in implementing illumination in car interiors. For instance, OSRAM Automotive offers LEDambient CONNECT, an LED product, that is designed to add colors to the car interior.
 

These systems offer advantages such as low maintenance & operational costs, reduced installation costs, and higher flexibility due to wireless control, thus boosting the ambient lighting market growth. Furthermore, the capability of these illumination devices to enhance the retail experience for customers and deliver a clear & bright light contributes to the industry demand. For instance, GE Lighting’s GE Infusion LED modules are deployed in John Lewis Ipswich store, that provides, future-proof installation, thereby enhancing the retail experience for John Lewis’ customers. Philips Lighting launched a new range of LED spot lamps Philips Master LED ExpertColor MR16 and GU10.  The companies are increasingly investing in development of newer products for retail space, thus propelling the industry growth.
 

The replacement of traditional systems with ambient light leads to high replacement costs, which is expected to restrain the ambient lighting market growth. The production of superior quality illumination systems requiring higher costs is expected to hinder the ambient lighting market growth. Also, these systems are not useful in harsh environments with high temperatures, owing to the rare overheating that may lead to device failure. In applications such as automotive and military, the operating temperatures differ widely, making the use of these systems difficult.
 

The ambient light market is segmented into software and hardware. Hardware includes lamps, luminaries, and lighting control. The industry is segmented into strip, track, surface mounted, recessed, and suspended lights. Recessed solutions offer a soft ambient glow and are widely used for paintings or artwork. The recessed systems are expected to hold a majority share, owing to the embedded control units, that gives interior the finished look. Track systems are used for illuminating shelves or for narrow, long rooms. Surface mounted systems are used for general indoor applications which require suspended solutions.
 

Asia Pacific ambient lighting market is expected to grow at a significant rate, owing to increasing standard of living. Introduction of legislations regarding energy efficiency is favoring the industry growth. With the rising number of private museums in China, the need for highlighting the museums attractions, creating a perfect ambience for the audience and providing the correct reading environment is increasing. The growing importance of these illumination systems in the museums is set to drive growth in the China ambient lighting market.
 

Some of the players in the ambient lighting market include Samsung, Cree Inc., Royal Philips, Osram Light AG, Acuity Brands Inc., Thorn Lighting, GE Lighting, Advanced Lighting Technologies, Inc., and Nualight Limited. Companies are trying to implement these systems in TVs, thus allowing eyes to remain focused.  Moreover, they are investing in technology development such as automation of the functioning of lamps that can automatically switch off at sunrise, thus avoiding unnecessary energy consumption during the day.
 

Rising competition among major players to offer advanced technology-based solutions in the ambient lighting market is making them invest increasingly on research and development. Charging a mobile phone using panels designed with materials which can capture indoor ambient light one of the strategies that the companies in the market are adopting to gain competitive advantage. For instance, Dracula Technologies has proved to be a pioneer in this technology, with the development of conductive plastic materials.