WorldWide Agricultural Colorant Market, Industry / Sector Analysis Report, Regional Outlook & Competitive Market Share & Forecast, 2019 - 2025 (Includes Business Impact of COVID-19)

                                          
Agricultural Colorant Market size will witness a significant growth owing to increase in demand from several applications in agriculture industry. Strong demand for better farming techniques to enhance production in order to meet rising demand of food grains and vegetables is the major driving factor for its rise in consumption. Multi functionality of products in fertilizer, crop protection and seeds dressing enhance its demand and anticipated to propel agricultural colorant market.
 

Rise in population has led the growth of urban areas and reduced arable land that require additives to increase production. Increase in green field investments in emerging areas, specifically Asia Pacific has improved product demand. Further, companies are investing on research and development facilities for fabrication of bio based goods to meet stringent government regulations for additives shall provide positive outlook to agricultural colorant market.
 

Government is taking steps to educate farmers to enhance their farming output that has increased the awareness among cultivators. Number of help lines and service centres has amplified for better distribution of products and inform about its benefits. Additionally, development of sustainable and efficient manufacturing methods is expected to boost agricultural colorant market.
 

Agricultural colorants are dyes and pigments used for crop protection and seed treatment to enhance farming production. Its selection depends on requirement of colour strength, colour category, stability and its compatibility with other additives. These are added in manures and fertilizers to differentiate and avoid chances of error for its application. It helps to separate between various insecticides and pesticides. Furthermore, these promote safety during its handling and in turn boost the agricultural colorant market growth.
 

Major restraint for agricultural colorant market is increasing stringent regulations on use of synthetic chemicals and materials for crop and seed treatment. After various government initiatives, farmers are avoiding the use in fertilizers. Suspension regarding presence of toxic chemicals and heavy metals in products may pose as a challenge for its growth. Though, growth of bio based products shall overcome these constraints in forecast period.
 

Based on component, agricultural colorant market is categorized into dyes and pigments. Pigments have larger share owing to development of new techniques and innovations. These improve grass colour that strengthens heat retaining capacity and extends its growth in off seasons. It is further divided into organic and inorganic. Dyes have smaller share with use in crop protection and classified into water and solvent soluble dyes.
 

On the basis of application, agricultural colorant market is classified as seed treatment, ponds & lakes, fertilizers, turf and ornaments and crop protection products. Turf & ornaments account for larger share with rise in recreational areas, lawns, parks, athletic fields and golf courses to enhance aesthetic appeal. Further, it reduces the overall maintenance cost and efforts to make it look greener. Crop protection and fertilizer shall show substantial expansion with growing insecticide and pesticide industry.
 

Based on distribution channel, agricultural colorant market is classified into department stores, retail stores and government owned centres. Government owned centres have major share as it provides subsidy and educate farmers regarding its usage. Retail and department stores have moderate share and witnessing substantial growth with increase in local demand for the product.
 

North America, led by the U.S. accounts for substantial share in agricultural colorant market with mechanized farming methods and prevailing turf and ornament segment in this region. Further, presence of global players namely Chromatech and Sensient Technology has increased the availability of product. Asia Pacific has significant share owing to increase in population that has escalated the food demand. Limited availability of arable land has further enhanced its consumption.
 

Latin America, particularly led by Brazil and Argentina has moderate share in agricultural colorant market with expansion in farmlands and consciousness among farm cultivators about its benefits. Demand for healthy seeds to enhance crop manufacturing has driven its consumption. Middle East & Africa has nascent share and anticipated to increase with growing travels and tourism in its countries. There is slow growth in Europe due to stringent government regulations for its use and demand for organic food.
 

Agricultural colorant market is moderately fragmented with presence of large number of local and regional players. Prominent players include BASF, DIC Corporation, Clariant International, Laxness, Germains Seeds Technology, BrettYoung, Keystone Aniline Corporation, Chromatech, Organic Dyes & Pigments, Sensient Technology, Milliken Chemicals and Croda International.
 

Companies are investing in their research and development facilities to enhance their market penetration. BASF is spending heavily for adoption of innovative technologies in agricultural solutions. In total of around 45% on seeds and fertilizer segment in its overall agricultural business.