Abstract, Snapshot, Market Analysis & Market Definition: Retail Bank Loyalty Program Market
Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program. These programs exist covering most types of business, each one having varying features and rewards schemes. Loyalty programs have emerged as one of the key marketing tools in the global retail banking industry. Retail banks offer a number of loyalty programs in developed economies, however many of these are commoditized. This has compelled banks to introduce innovative programs in order to remain both competitive and profitable. There is also an increased pressure on costs due to new regulatory trends in last five years. Loyalty programs are being viewed as an important revenue-driving tool and have been proven to reduce customer acquisition costs. Retail banking in emerging economies is still in its developmental stages, as illustrated by its relatively low loyalty program penetration rates. Retail banking is a typical mass-market banking industry that lets its customers use local branches of the more widespread commercial banking establishments. Retail banking is also generally known as consumer banking. Its services include mortgages, certificates of deposit (CDs), savings and checking accounts, debit/credit cards, and personal loans. The retail banking sector mainly focuses on catering to the needs of its retail clients. The global economic slowdown adversely affected the banking industry of key markets across the globe. To improve their financial performance, banks implemented cost-saving initiatives. As part of such initiatives, banks launched loyalty programs through low-cost channels such as mobile platforms and social media sites. In 2018, the global Retail Bank Loyalty Program market size was 928.9 million US$ and it is expected to reach 1355.7 million US$ by the end of 2025, with a CAGR of 5.6% during 2019-2025. This report focuses on the global Retail Bank Loyalty Program status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Retail Bank Loyalty Program development in United States, Europe and China.
Market Segmentation, Outlook & Regional Insights: Retail Bank Loyalty Program Market
Segmentation by Product Type: Breakdown of data from year 2014 to 2019 and forecast until 2025:
B2C Solutions
B2B Solutions
Corporate
Segmentation by Application : Breakdown of data from year 2014 to 2019 and forecast until 2025:
Personal User
Business User
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America
Key Players, Recent Developments & Sector Viewpoints: Retail Bank Loyalty Program Market
Maritz
FIS Corporate
IBM
Aimia
TIBCO Software
Hitachi-solutions
Oracle Corporation
Comarch
Loyalty Lab
Exchange Solutions
Bpm'online
Customer Portfolios
Key Insights Covered: Exhaustive Retail Bank Loyalty Program Market
1. Market size (sales, revenue and growth rate) of Retail Bank Loyalty Program industry.
2. Global major manufacturers' operating situation (sales, revenue, growth rate and gross margin) of Retail Bank Loyalty Program industry.
3. SWOT analysis, New Project Investment Feasibility Analysis, Upstream raw materials and manufacturing equipment & Industry chain analysis of Retail Bank Loyalty Program industry.
4. Market size (sales, revenue) forecast by regions and countries from 2019 to 2025 of Retail Bank Loyalty Program industry.
Research Methodology: Retail Bank Loyalty Program Market
- Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analyzed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please Request a Sample Report.
- Demand Side Primary Contributors: OEMs, Industrial Professionals, Researches, Suppliers and Distributors, Group Purchasing Organizations, Associations, Insurers, Universities, Technological Writers, Scientists, Promoters, Investors among others.
- Supply Side Primary Contributors: Product Managers, Marketing Managers, C-Level Executives, Distributors, Market Intelligence, Regulatory Affairs Managers among others.