North America Automotive Flooring Market Share, Sector / Industry Report & Analysis, 2025 (Includes Business Impact of COVID-19)

                                          
Abstract, Snapshot, Market Analysis & Market Definition: North America Automotive Flooring Market


The North America Automotive Flooring market size is projected to reach US$ 7.62 billion by 2026, from US$ 6.27 billion in 2020, at a CAGR of 3.3% during 2021-2026.The changes in buying trends and a shift in preferences from fuel-efficient and economical vehicles to comfortable seating, noise cancellation, and overall ride quality are projected to propel demand for insulating flooring products over the forecast period.

Technological advancements coupled with rising focus on lightweight equipment and improved fuel efficiency is projected to further fuel the product demand. In addition, efforts taken by car manufacturers to provide value for money cars for catering the changing consumer needs are anticipated to promote the use of lightweight and insulating flooring vehicles.

Installation charges for carpets are high, owing to the requirement for tools and adhesives. The charges for flooring mats are low as these mats are placed directly in vehicles. Installation of carpet flooring requires expert services, which can impact the overall price. Companies invest significantly in R&D activities for manufacturing, supply, and installation of the product, thus resulting in dynamic market conditions.

Technological advancements in manufacturing processes have aided the production of advanced products for improved noise control and floor and door insulation systems. Furthermore, customization requirements in terms of entertainment systems and custom designed mattings suitable for the vehicle interiors are expected to propel the demand for tailor-made carpets and mats.

The automotive flooring market is highly regulated in terms of utilization of energy-efficient and lightweight materials and components to reduce carbon emissions and to improve overall fuel efficiency of HCVs and LCVs. The National Highway Traffic Safety Administration (NHTSA) states the regulations for odor release, durability, and performance in various heat environments for automotive floorings; these regulations are followed by manufacturers while producing carpets and mats.

Fluctuation in raw material prices is one of the key issues faced by the market players as it can directly affect the final price of products. As a result, manufacturers sign contracts with raw material suppliers to stabilize the pricing and to sustain intensifying competition.

Market Segmentation, Outlook & Viewpoint: North America Automotive Flooring Market

Material Market Segmentation & Outlook (Revenue, USD Million, 2014 - 2025)

  
Polyurethane
  
Polypropylene
  
Nylon
  
Rubber
  
Others

Product Market Segmentation & Outlook (Revenue, USD Million, 2014 - 2025)

  
Carpets
  
Mats

Application Market Segmentation & Outlook (Revenue, USD Million, 2014 - 2025)

  
Passenger Cars
  
Light Commercial Vehicles (LCVs)
  
Heavy Commercial Vehicles (HCVs)
  
End-use Market Segmentation & Outlook (Revenue, USD Million, 2014 - 2025)
  
OEM
  
Aftermarket

Key Players, Recent Developments & Regional Insights: North America Automotive Flooring Market

The demand for carpets is anticipated to witness significant growth on account of increasing vehicles production in North America. Floor carpets are used for the protection of the vehicle floor from structure-borne frictions, noises, and heat; to make the traveling or driving experience comfortable and quiet.

Car manufacturers prefer high-quality materials for floor carpets to enhance the aesthetic value of the automobile. Growth of this segment is attributed to the increasing demand for noise reduction carpets coupled with the shifting focus of car manufacturers towards enhancing comfort level and improving ride quality and durability.

Mats are largely used in vehicles for the protection of carpet from stains, chemicals, dirt, and dust. The mats manufactured in North America aftermarket are entirely custom-made according to the demand from end users wherein various colors, designs, and shapes are considered for manufacturing the mats. Premium car segment registered the maximum demand for aftermarket mats on account of changing consumer preferences for luxurious interiors.

Car manufacturers focus on the need for thermal insulation and comfort in Light Commercial Vehicles (LCVs) and passenger cars on account of their increasing use in transportation. The use of sound deadening and heat insulating mats is expected to drive the segment over the forecast period.

End Use Insights

Vehicle manufacturers use carpets and mats to provide insulation and to enhance the aesthetic appeal of vehicle interiors. Furthermore, manufacturers engage in the procurement of better quality flooring materials to provide comfort, safety, and noise insulation to vehicles.

Manufacturers comply with the dimensions provided by the OEMs to reduce wastage of materials. OEMs generally opt for a dedicated distribution channel on account of getting good quality mattings for vehicles and enter into contracts with the manufacturers for the procurement of flooring materials.

Passenger cars and LCVs accounted for a majority of the product demand in the aftermarket owing to consumer preference for vehicles with more comfort and aesthetic appeal. Furthermore, consumers focus more on luxury at low cost; thus, producers in the aftermarket engage in innovation and development of new materials.
Products in the aftermarket including carpets and mats are designed with the exact dimensions as that of the original flooring. In addition, these products are made with special materials depending on consumer requirements. Furthermore, these products are sold in organized retails and company exclusive showrooms.

Application Insights

Increasing demand for noise reduction materials in LCVs coupled with increasing LCV production in North America is likely to complement the demand in the segment. In addition, growing focus of OEMs on offering enhanced drive quality and aesthetic appeal of passenger cars is projected to benefit the market growth.

LCV manufacturers including Daimler, Ford, and Blue Bird Corporation focus on controlling noise and friction by installing automotive carpets and mats. As diesel engines are a source of noise and vibrations in a vehicle, the demand for insulating flooring carpets is expected to witness growth for this vehicle category in the region.

Car manufacturers in North America including Ford and General Motors among others are increasingly focusing on passenger safety and comfort along with providing a premium feel in mid-level cars. This is expected to propel the demand for improved quality of flooring carpets and mats in passenger cars.

Heavy Commercial Vehicles (HCVs) application segment is expected to witness the fastest CAGR of 5.5% on account of the increasing need for noise, thermal, and friction insulators in these vehicles. Furthermore, rising demand for transportation services is expected to benefit the HCVs segment, which, in turn, is projected to impact the product demand positively.

Regional Insights

Ascending demand for luxury cars and electric cars, on account of rising disposable income and changing consumer preferences in countries, such as Canada and U.S. is projected to have a positive impact on the regional market growth. In addition, the presence of favorable regulations for the use of energy-efficient, lightweight, and sturdy materials, is expected to complement the market growth over the forecast period.

U.S. dominated the market in terms of consumption owing to the ascending demand from automotive sector. The product demand in the country is expected to be driven by rising utilization of noise reduction materials in passenger cars and commercial vehicles on account of the presence of stringent government regulations and standards concerning fuel economy, safety, and noise emission.

The presence of prominent raw material manufacturers in Canada including INVISTA Kingston produce nylon on a large scale, which is then used by companies for the production of automotive floorings. In addition, increasing industrial operations in the country are projected to boost the vehicle production, which, in turn, is anticipated to propel demand.

The presence of multinational brands, such as Chrysler, Ford, GM, Mazda, Honda, Nissan, Toyota, and Volkswagen coupled with favorable government regulations has contributed to the production of passenger cars and LCVs in Mexico. Besides automobile producers, Mexico has several automotive flooring manufacturers who engage in supplying carpets and mats to OEMs.

North America Automotive Flooring Market Share Insights

The market is highly competitive owing to the presence of a large number of component manufacturers. Procurement of good-quality raw materials for producing high-quality floorings is the main focus of many manufacturers. Hence, integrations in the value chain are being undertaken to ensure uninterrupted supply, where some players are integrated from the raw material production to the manufacturing and distribution of carpets and mats.

Key players are involved in seeking efficient technologies for manufacturing the floorings in large volumes at a low cost. Technological advancements coupled with R&D are the prime areas of focus for these players striving to improve the product quality and develop unique novel products. The production facilities are equipped with large machinery, the operating costs of which account for a significant share in determining the final price of the product.

Key Insights Covered: North America Automotive Flooring Market

1. North America, Europe, Asia Pacific, Middle East & Africa, Latin America market size (sales, revenue and growth rate) of North America Automotive Flooring industry.
2. Global major manufacturers operating situation (sales, revenue, growth rate and gross margin) of North America Automotive Flooring industry.
3. Global major countries (United States, Canada, Germany, France, UK, Italy, Russia, Spain, China, Japan, Korea, India, Australia, New Zealand, Southeast Asia, Middle East, Africa, Mexico, Brazil, C. America, Chile, Peru, Colombia) market size (sales, revenue and growth rate) of North America Automotive Flooring industry.
4. SWOT analysis, New Project Investment Feasibility Analysis, Upstream raw materials and manufacturing equipment & Industry chain analysis of North America Automotive Flooring industry.
5. Global market size (sales, revenue) forecast by regions and countries from 2019 to 2024 of North America Automotive Flooring industry.

Research Methodology: North America Automotive Flooring Market

  
Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analyzed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please Request a Sample Report.
  
Demand Side Primary Contributors: OEMs, Industrial Professionals, Researches, Suppliers and Distributors, Group Purchasing Organizations, Associations, Insurers, Universities, Technological Writers, Scientists, Promoters, Investors among others.
  
Supply Side Primary Contributors: Product Managers, Marketing Managers, C-Level Executives, Distributors, Market Intelligence, Regulatory Affairs Managers among other