Enterprise Streaming Media Market Size, Sector / Industry Report & Analysis 2020, & Forecast 2021-2026 (Includes Business Impact of COVID-19)

                                          
Abstract, Snapshot, Market Analysis & Market Definition: Global Enterprise Streaming Media Market


The global Enterprise Streaming Media market size is projected to reach US$ 69.24 billion by 2026, from US$ 25.91 billion in 2020, at a CAGR of 17.8% during 2021-2026.Geographical expansion of enterprises, spiraling demand for video streaming, and increasing internet penetration have been providing a thrust to the market.

Rising inclination towards incorporating videos and animations, along with unified communications & collaborations (UC&C) portfolios, in enterprise content delivery medium is poised to augment the market. Development of high-speed communication infrastructure has led to creation of advanced video platforms for implementation of unified communication systems. Video conferencing and immersive telepresence are some of the technologies that are gaining prominence in recent times and are being deployed by different organizations.

Most companies are increasingly using enterprise streaming solutions to enhance interaction and collaboration among geographically dispersed teams, strategic business units, and customers. The solutions enable them to effectively communicate with their geographically dispersed employees and customers. In the current highly competitive business environment, companies are also focusing on reducing communication costs and this has led to creation of a major growth opportunities for market players.

Companies use enterprise streaming solutions as they enable them to create a cost-effective and flexible working environment, thereby reducing the overall capital expenditure and associated travel expenses involved in conducting face-to-face meetings. Increasing adoption of emerging technologies, such as cloud storage and bring your own devices (BYOD) trend, among several industries including information technology (IT) and telecom, is also projected to work in favor of the market.

These solutions also enable companies to deliver highly interactive and customized audio and video content in a compressed form over the internet. The content can be streamed immediately and does not require to be saved on a hard drive. The deployment of 4G and 5G wireless communication networks and high-speed broadband connectivity has subsequently resulted in development and deployment of advanced enterprise streaming solutions and services. Companies are using social networking platforms such as YouTube and Ustream to gain market visibility and to introduce and promote their products and services.

Market Segmentation, Outlook & Viewpoint: Global Enterprise Streaming Media Market

Solution Market Segmentation & Outlook (Revenue, USD Million, 2014 - 2025)

  
Video Conferencing
  
Video Content Management
  
Webcasting
  
Web Conferencing

Service Market Segmentation & Outlook (Revenue, USD Million, 2014 - 2025)

  
Professional Service
  
Managed Service
  
Support & Maintenance

Deployment Market Segmentation & Outlook (Revenue, USD Million, 2014 - 2025)

  
On-premise
  
Cloud

Enterprise Size Market Segmentation & Outlook (Revenue, USD Million, 2014 - 2025)

  
Small & Medium Enterprise
  
Large Enterprise

Application Market Segmentation & Outlook (Revenue, USD Million, 2014 - 2025)

  
Team Collaboration & Knowledge Transfer
  
Corporate Communication
  
Training & Development
  
Marketing
  
Others

End Use Market Segmentation & Outlook (Revenue, USD Million; 2014 - 2025)

  
BFSI
  
Healthcare
  
Manufacturing
  
Government
  
IT & Telecom
  
Media & Entertainment
  
Retail
  
Others

Key Players, Recent Developments & Regional Insights: Global Enterprise Streaming Media Market

On the basis of application, the market has been classified into team collaboration & knowledge transfer, corporate communications, training & development, marketing, and others. Enterprise streaming media solutions are widely used for corporate communications. Global expansion of organizations and increasing mobile workforce are estimated to contribute to the growth of the segment.

Some organizations have been introducing strategies to deliver customized, marketing-oriented content on their website for registered visitors. This capability differentiates web streaming from conventional television advertising as it enables companies to adopt a highly targeted marketing approach.

Companies offering on-demand multimedia marketing materials are also able to access details regarding customers viewing the content. This capability is estimated to have a major role in delivering marketing content via streaming media.

End-use Insights

On the basis of end use, the market has been divided into BFSI, healthcare, manufacturing, government, IT & telecom, media & entertainment, retail, and others. The BFSI segment will be the leading revenue contributor in the market through 2025.

Conventional branches of banks and other financial institutions are being upgraded through addition of digital communication solutions, capable of delivering customer service, without intervention by onsite employees.
Deployment of enterprise streaming solutions enable BFSI organizations to improve accountability and enhance operational management. It also enhances inter-branch communication and offers capability to deliver video-based advertisements of banking products & services. These factors are expected to boost the demand for enterprise streaming media solutions in the BFSI vertical over the forecast period. Educational institutions and government agencies are also using webcasting to deliver e-learning courses simultaneously to multiple viewers located worldwide.

Enterprise Size Insights

On the basis of enterprise size, the market has been categorized into small & medium enterprise (SME) and large enterprise. The demand for enterprise streaming media solutions is higher among large enterprises. The segment is projected to dominate the global enterprise streaming media market throughout the forecast horizon. However, the SME segment is anticipated to register the highest CAGR during the same period, owing to introduction of cost-effective & cloud-based streaming media solutions.

Unlike large enterprises, a majority of SMEs lack the capability to launch and sustain conventional and cost-intensive advertising & marketing campaigns. Hence, availability of cost-effective and cloud-based media solutions enable them to adopt a cost-effective and segment-specific marketing strategy. These factors are estimated to fuel the demand for video conferencing, web conferencing, and webcasting solutions mainly in the areas of marketing, advertising, promotion, and corporate communication over the forecast period. Increasing role of social media in marketing is also anticipated to be a major growth driver for the market over the forecast period.

Regional Insights

North America dominated the market in 2017, owing to presence of tech-savvy population, improved internet and communication network infrastructure, and higher number of internet users. A majority of companies in the region are early adopters of advanced technologies and are also keen on developing and deploying latest solutions to improve their operational efficiency.

Asia Pacific has a large pool of IT companies that have set up off-shore service delivery centers in the region. Availability of skilled workforce, improving urban & digital infrastructure, and conducive foreign direct investment (FDI) policies are enabling a reduction in operational costs.

In addition, several multi-national companies (MNCs) have established sales offices, research & development centers, and manufacturing units in emerging economies such as China and India to cater to burgeoning regional demand for consumer electronics and automobile. Expansion of business operations has resulted in an increased need for team collaboration and communication solutions in order to improve interactions with internal stakeholders and clients.

Enterprise Streaming Media Market Share Insights

Key industry players operating in the market include Apple Inc.; Avaya Inc.; Adobe Systems Inc.; AVI-SPL Inc.; Haivision Systems Inc.; Cisco Systems; Microsoft Corporation; SAP AG; Polycom, Inc.; and Spirent Communications PLC. The companies are focusing on developing solutions for high-content and high-bandwidth video delivery to support advertising and e-learning.

Adobe Media Server, a media streaming solution of Adobe Systems Inc., helps transform content delivery by supporting protected and consistent transmission in a wide range of devices such as mobile devices, tablets, connected TVs, laptops, and desktop computers. The company introduced Adobe Media Server 5 software to enable premium content publishers to deliver HD-quality videos, which can be accessed by users through any internet-connected device.

Microsoft Corporation introduced Windows Operating System (OS) Enterprise edition to offer solutions such as Azure Media Services, a High-Definition (HD) video encoding & streaming service. The company also launched Microsoft Stream, an intelligent video service offered with Office 365 suite.

Key Insights Covered: Global Enterprise Streaming Media Market

1. North America, Europe, Asia Pacific, Middle East & Africa, Latin America market size (sales, revenue and growth rate) of Enterprise Streaming Media industry.
2. Global major manufacturers operating situation (sales, revenue, growth rate and gross margin) of Enterprise Streaming Media industry.
3. Global major countries (United States, Canada, Germany, France, UK, Italy, Russia, Spain, China, Japan, Korea, India, Australia, New Zealand, Southeast Asia, Middle East, Africa, Mexico, Brazil, C. America, Chile, Peru, Colombia) market size (sales, revenue and growth rate) of Enterprise Streaming Media industry.
4. SWOT analysis, New Project Investment Feasibility Analysis, Upstream raw materials and manufacturing equipment & Industry chain analysis of Enterprise Streaming Media industry.
5. Global market size (sales, revenue) forecast by regions and countries from 2019 to 2024 of Enterprise Streaming Media industry.

Research Methodology: Global Enterprise Streaming Media Market

  
Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analyzed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please Request a Sample Report.
  
Demand Side Primary Contributors: OEMs, Industrial Professionals, Researches, Suppliers and Distributors, Group Purchasing Organizations, Associations, Insurers, Universities, Technological Writers, Scientists, Promoters, Investors among others.
  
Supply Side Primary Contributors: Product Managers, Marketing Managers, C-Level Executives, Distributors, Market Intelligence, Regulatory Affairs Managers among other