Air Purifier Market Size, Share, Global Sector / Industry Report & Analysis, 2025 (Includes Business Impact of COVID-19)

                                          
Abstract, Snapshot, Market Analysis & Market Definition: Global Air Purifier Market


The global Air Purifier market size is projected to reach US$ 7.89 billion by 2026, from US$ 4.92 billion in 2020, at a CAGR of 8.2% during 2021-2026. The market growth is attributed to portability, rising pollution, increasing airborne diseases, and growing health consciousness among consumers. Consumers are inclined towards the purchase of air purifier to remove bacteria, virus, and particulate matter such as dust mite feces, pollen,mold spores, dander, and tobacco smoke as well as keep the indoors fresh and healthy.

Rising smog problem and pollution is a serious issue considered by government and citizens across the globe. Consumers are taking this issue into their own hands and are rushing to purchase air purifiers, which is driving the market. Growing industrial sector, deterioration of air quality in developing and developed countries, and rising environmental pollution are influencing governments to impose laws on reducing pollution and launce favorable schemes to increase adoption of air purifiers. High demand from Tier-I cities across the globe is driving the market owing to growing smog and presence of consumers with high purchasing power. As countries are not very effective in controlling the outdoor quality at this moment, these purifiers are mostly preferred to keep the indoors fresh.

Air purifier market growth opportunities are high in small scale hotels, restaurants and bars, lounges, small hospitals and clinics, home based offices, and homes having infants and family members with respiratory disorders and allergies. Both natural and humanly created cause of pollution is driving the sales and volume across the globe. High demand in the festive season and big commercial events in countries such as China and India is driving the product demand.

Multi-functional air purifiers have emerged as the new trend in the market as consumers are demanding purifiers having functionality of air purifier, along with humidifiers and dehumidifiers, offering better value for money in various cost centric countries. For instance, Panasonic launched its humidifying series to cope up with this trend, distinguishing itself from its traditional line of air purifiers.

However, maintenance cost of this product is acting as a major restraint to the market growth. Filter is the major component that purifies the air that are disposable and need to be replaced after a certain period. If the filter is not changed, it directly hampers the efficiency of the air purifier. To battle this, many manufacturers deploy re-usable containers and plates to collect contaminants. They need to be cleaned periodically, which is less expensive but more labor intensive.

Market Segmentation, Outlook & Viewpoint: Global Air Purifier Market

Technology Market Segmentation & Outlook (Revenue, USD Million, 2014 - 2025)

  
HEPA
  
Electrostatic Precipitators
  
Activated Carbon
  
Ionic Filters
  
Others

Coverage Area Market Segmentation & Outlook (Revenue, USD Million, 2014 - 2025)

  
100 - 200 Sq. Ft
  
Above 200 - 400 Sq. Ft
  
Below 400 Sq. Ft

Key Players, Recent Developments & Regional Insights: Global Air Purifier Market

By technology, the air purifier market is segmented as HEPA, electrostatic precipitators, activated carbon, ionic filters, and others. The HEPA segment accounted for the largest market share in 2018 and is expected to maintain its lead over the forecast period. It is expected to expand at a CAGR of 8.9% over the forecast period owing to its high efficiency as it is manufactured by using ultra-fine and glass fiber media. It captures the contaminants from air by using simple physics of particles moving through air to collect and purify air. HEPA filters can remove 99.5% of as small as 0.3 to 0.003 microns, making it the most efficient and preferred choice among consumers.

The activated carbon segment held the second largest share in 2018. They are estimated to witness growth over the forecast period owing to their special property to remove volatile organic compounds (VOCs), odors, and other gaseous pollutants from the air. They are mostly used to remove gases and are specially designed to remove odor from air such as smell of tobacco smoke, gases from cooking, or pet odors. Ionic filters are expected to witness sluggish demand due to its effect on human health as it produces ozone, which irritates airways, instigates asthma attack, and affects olfactory bulb.

Regional Insights

North America emerged as the largest regional market in 2018 and is expected to maintain its lead over the forecast period owing to high disposable income, high purchasing power, awareness regarding airborne diseases, and environmental protection laws. Majority of the demand for air purifiers is generated from U.S. The country is the largest and fastest growing market in North America owing to degrading air quality and growing pollution, which is attributed to vehicles and industrialization.

Asia Pacific is estimated to be the fastest growing region over the forecast period owing to increasing rate of deaths caused by air pollution. As per the State of Global Air report, around 60% (846 million) and 32% (452 million) of population is exposed to household air pollution in India and China respectively. As per the Health Effects Institute, many developing countries in Asia Pacific have higher death ratio in the range of 400 - 180 deaths per 100,000 people as compared to other countries.

These factors are creating more opportunities for manufacturers in the region to establish a foothold in the market. Air purifiers are the most demanding household appliance in many of Tier-I cities of China, making it the fifth most preferred item after air-conditioners, refrigerators, washing machines, and TVs.

Air Purifier Market Share Insights

Major market players include Honeywell; IQAir; Philips; Coway; Camfil; Blueair Inc.; Sharp Corporation; Daikin Industries Ltd.; LG Electronics Inc.; and Samsung Electronics Co Ltd. Players are focusing on product innovation to make air purifiers more user friendly and compact in size for easy portability.

To make consumers aware of purchasing air purifiers, manufactures are encouraging consumers to compare these purifiers on various parameters such as efficiency, purification technology, quality of filters, maintenance cost, coverage area, and several other factors. For instance, LG Corp is actively manufacturing and promoting compact and efficient air purifiers.

Key Insights Covered: Global Air Purifier Market

1. North America, Europe, Asia Pacific, Middle East & Africa, Latin America market size (sales, revenue and growth rate) of Air Purifier industry.
2. Global major manufacturers operating situation (sales, revenue, growth rate and gross margin) of Air Purifier industry.
3. Global major countries (United States, Canada, Germany, France, UK, Italy, Russia, Spain, China, Japan, Korea, India, Australia, New Zealand, Southeast Asia, Middle East, Africa, Mexico, Brazil, C. America, Chile, Peru, Colombia) market size (sales, revenue and growth rate) of Air Purifier industry.
4. SWOT analysis, New Project Investment Feasibility Analysis, Upstream raw materials and manufacturing equipment & Industry chain analysis of Air Purifier industry.
5. Global market size (sales, revenue) forecast by regions and countries from 2019 to 2024 of Air Purifier industry.

Research Methodology: Global Air Purifier Market

  
Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analyzed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please Request a Sample Report.
  
Demand Side Primary Contributors: OEMs, Industrial Professionals, Researches, Suppliers and Distributors, Group Purchasing Organizations, Associations, Insurers, Universities, Technological Writers, Scientists, Promoters, Investors among others.
  
Supply Side Primary Contributors: Product Managers, Marketing Managers, C-Level Executives, Distributors, Market Intelligence, Regulatory Affairs Managers among other