Yoga Mat Market Size, Share, Global Industry Research Report, 2025 (Includes Business Impact of COVID-19)

  • TBI512978
  • August 01, 2019
  • Global
  • 132 pages
  • HCCResearch
                                          

Abstract, Snapshot, Market Analysis & Market Definition: Global Yoga Mat Market

The global Yoga Mat market size is projected to reach US$ 18.32 billion by 2026, from US$ 13.06 billion in 2020, at a CAGR of 5.8% during 2021-2026. Growing popularity of yoga, especially in developed countries including U.S., Canada, and U.K., is expected to be the key factor driving the market. Increasing cases of lifestyle diseases and rising awareness about the health benefits of yoga are also boosting the product demand. According to studies, around 36.7 million of American practiced yoga in 2016. Moreover, rising number of yoga studios in developed regions is expected to drive the product demand further. Many governments have initiated supportive programs to promote yoga and Ayurveda. For instance, in 2017, the government of India opened more than 100 Yoga Parks in the country. In 2018, the government allocated more than INR 1000 crore for the development of AYUSH system of medicine. In addition, inclusion of this ancient technique in education system and rapidly growing wellness tourism sector are expected to have a positive impact on the market development. As per studies, in 2008, around 5% of population practiced yogic techniques on daily basis or occasionally, which doubled in a decade to nearly 11% in 2018. Germany is one of the potential markets in Europe. The Polyvinyl Chloride (PVC) material segment accounted for the maximum market share in 2018 due to high efficiency and low cost of these materials. However, manufacturers are focusing on developing products from eco-friendly and biodegradable materials, such as rubber and Thermoplastic Elastomer (TPE), owing to stringent government regulations on use of plastic. Thus, rubber material segment is anticipated to expand at the fastest CAGR over the forecast period.

Market Segmentation, Outlook & Viewpoint: Global Yoga Mat Market

Material Market Segmentation & Outlook (Revenue, USD Million, 2014 - 2025)

  • PVC
  • TPE
  • Rubber
  • PE
  • Cotton/Jute

Distribution Channel Market Segmentation & Outlook (Revenue, USD Million, 2014 - 2025)

  • Specialty Store
  • Departmental Store & Hypermarket
  • Online Channel

Key Players, Recent Developments & Regional Insights: Global Yoga Mat Market

Specialty store was the leading distribution channel segment in 2018. Increasing number of specialty stores, especially in China, South Korea, and Australia, is the key factor driving the segment. Departmental store is anticipated to expand at a CAGR of 4.8% from 2019 to 2025. Increasing number of departmental stores in tier II and tier III cities is expected to promote product sales through this channel. Online segment anticipated to expand at a CAGR of 6.4% from 2019 to 2025. This channel is relatively small compared to offline channel, but is growing at significant rate owing to increasing penetration of internet and smartphone. The key reason for the growth of online shopping is it offers assistance of 24*7 hour availability, have great variety of option, and can compare price. In addition, most vendor including Lululemon and Manduka have their own online site from where consumer can order product as per their requirements. Moreover, increasing number of dedicated online retailer such as YogaOutlet.com, Walmart and Amazon are expected to assist in growth of the yoga mat market.

Regional Insights

North America emerged as the largest regional market in 2018 owing to growing awareness about the health benefits of yoga and number of yoga studios in the region. Asia Pacific is projected to be the fastest-growing regional market, expanding at a CAGR of 7.3% over the forecast period. Supportive government initiatives coupled with increasing participation is the key factor fueling the product demand in the region. Moreover, increasing number of yoga studios in Beijing, Shanghai, and other Chinese cities is expected to boost the product demand. Yoga Mat Market Share Insights The global market is highly competitive in nature. Some of the prominent companies operating in the market are Lululemon; Manduka; Jade Yoga; prAna; Hugger Mugger; Khataland; Liforme Ltd.; Dragonfly; Tomuno; and Alo Yoga, Inc.

Key Insights Covered: Global Yoga Mat Market

1. North America, Europe, Asia Pacific, Middle East & Africa, Latin America market size (sales, revenue and growth rate) of Yoga Mat industry. 2. Global major manufacturers operating situation (sales, revenue, growth rate and gross margin) of Yoga Mat industry. 3. Global major countries (United States, Canada, Germany, France, UK, Italy, Russia, Spain, China, Japan, Korea, India, Australia, New Zealand, Southeast Asia, Middle East, Africa, Mexico, Brazil, C. America, Chile, Peru, Colombia) market size (sales, revenue and growth rate) of Yoga Mat industry. 4. SWOT analysis, New Project Investment Feasibility Analysis, Upstream raw materials and manufacturing equipment & Industry chain analysis of Yoga Mat industry. 5. Global market size (sales, revenue) forecast by regions and countries from 2019 to 2024 of Yoga Mat industry.

Research Methodology: Global Yoga Mat Market

  • Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analyzed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please Request a Sample Report.
  • Demand Side Primary Contributors: OEMs, Industrial Professionals, Researches, Suppliers and Distributors, Group Purchasing Organizations, Associations, Insurers, Universities, Technological Writers, Scientists, Promoters, Investors among others.
  • Supply Side Primary Contributors: Product Managers, Marketing Managers, C-Level Executives, Distributors, Market Intelligence, Regulatory Affairs Managers among other

Table of Contents
Chapter 1. Methodology and Scope
   1.1. Market Segmentation & Scope
   1.2. Market Definition
   1.3. Information Procurement
       1.3.1. Purchased Database
       1.3.2. HCC’s Internal Database
       1.3.3. Secondary Sources & Third-Party Perspectives
       1.3.4. Primary Research
   1.4. Information Analysis 
       1.4.1. Data Analysis Models
   1.5. Market Formulation & Data Visualization
   1.6. Data Validation & PublishingChapter 2. Executive Summary
   2.1. Market Outlook
   2.2. Segmental Outlook
   2.3. Competitive InsightsChapter 3. Yoga Mats Market Variables, 
|  read more...

Request a sample

Fill below form to request a sample

Enquiry

Please fill this form to enquire before buying

Discount

You can request for discount regarding the report by using below form