Manual Toothbrush Market Size, Share, Sector / Industry Report & Analysis 2020, & Forecast 2021-2026 (Includes Business Impact of COVID-19)

  • TBI829857
  • August 01, 2019
  • Global
  • 132 pages
  • HCCResearch

Abstract, Snapshot, Market Analysis & Market Definition: Global Manual Toothbrush Market

The global Manual Toothbrush market size is projected to reach US$ 7.5 billion by 2026, from US$ 5.03 billion in 2020, at a CAGR of 6.9% during 2021-2026. Growing awareness about oral hygiene is one of the major drivers. In addition, easy product availability and growing e-commerce penetration are few other driving factors for the growth. Rising need for reducing oral complications is also fueling the market growth. Some of the common dental conditions prevalent among large population include tooth decay, bad breath, tooth erosion, tooth sensitivity, oral cancer, periodontal disease, and others. Preventing these conditions with the help of appropriate toothbrushes and brushing technique is essential. Rising awareness among consumers is projected to drive the market. According to the American Cancer Society, approximately 35,000 throat, tongue, and mouth cancers are diagnosed annually. The average age of maximum patients diagnosed with these disorders is 62. Awareness programs to prevent the disease is anticipated to drive the product demand in the forthcoming years. Promotion of manual toothbrushes through various innovative marketing techniques undertaken by manufacturers is yet another driving factor of the market. Roping in well-certified dentists for branding, extensive distribution network in urban and rural markets for better availability, tie-ups with sales personnel and distributors, advertisement campaigns through digital, print, and visual media in magazines, newspapers, hoardings, radio, television channels, billboards, and competitive pricing strategies are some of the major innovative marketing techniques adopted by the players due to strong competition. Rising product innovations are also driving the manual toothbrush market. Improvements in the size and quality of the bristles for the products meant for different age group along with change in the structure of the head shape, flexibility, and improvement in angled handles are some of the major modifications done by the key manufacturers. Most dentists recommend changing toothbrush every 3 months since they become less effective in removing plaque from gums. This ultimately propels the product demand.

Market Segmentation, Outlook & Viewpoint: Global Manual Toothbrush Market

Type Market Segmentation & Outlook (Revenue, USD Million, 2014 - 2026)

  • Ultra Soft
  • Medium Soft
  • Hard

Application Market Segmentation & Outlook (Revenue, USD Million, 2014 - 2026)

  • Adults
  • Children

Key Players, Recent Developments & Regional Insights: Global Manual Toothbrush Market

In terms of application, the manual toothbrush market is categorized into adults and children. Adult segment held a larger market share in 2018 owing to the increasing prevalence of some of the common disorders, such as periodontal disease, cavities, and tooth decay. According to director of the World Health Organization (WHO), Professor Poul Erik Petersen, tooth decay disorder is majorly seen in the underdeveloped and developing economies and is expected to rise speedily among both children and adults. As per the WHO Global Oral Health Database, tooth decay is reported approximately by 60% to 90% of children and around 100% of adults on the global scale. Cavity is caused by several reasons, such as presence of bacteria in the mouth for longer period, continuous snacking, consuming lot of sugary drinks, and not maintaining dental hygiene. An individual affected with cavity is advised to get regular dental checkups and continue brushing and flossing as instructed. This is projected to fuel the product demand. Children segment is expected to lead during the forecast period owing to high prevalence of dental caries among children. Dental caries is caused due to poor oral hygiene and dietary habits. The disorder is majorly prevalent among children up to 5 years of age.

Regional Insights

Asia Pacific is anticipated to register significant market share during the forecast period due to growing population, consumer awareness, and high prevalence of oral disorders. Middle East and Africa is the fastest growing segment due to increasing preference for manual toothbrushes coupled with increasing disposable income of consumers, especially in Middle East. North America is expected to grow considerably in the forthcoming years owing to growing number of distribution channels. In addition, easy availability of advanced products is also propelling the regional growth.

Manual Toothbrush Market Share Insights

Some of the key players include P & G, Colgate, Curaprox, Unilever, Boie USA, Sensodyne (GSK), Dr. Collins, Sunstar, Nimbus, Dr. Fresh, Lion, Darlie, Saky, and Beijiajie. These players focus on strengthening their market presence, launching advanced products, innovations in the existing products, mergers and acquisition, and business collaborations among others. Recently, Perrigo, prominent provider of over-the-counter health and wellness solutions acquired Ranir, producer of numerous oral care products for USD 750 million. The acquisition aims to focus on acquiring growth opportunities. Since both the companies are similar in operation, the transaction emphasizes on transforming innovations with 100% commitment to values and heritage. With the growing demand, the companies are expanding their product offerings and improving the market presence.

Key Insights Covered: Global Manual Toothbrush Market

1. North America, Europe, Asia Pacific, Middle East & Africa, Latin America market size (sales, revenue and growth rate) of Manual Toothbrush industry. 2. Global major manufacturers operating situation (sales, revenue, growth rate and gross margin) of Manual Toothbrush industry. 3. Global major countries (United States, Canada, Germany, France, UK, Italy, Russia, Spain, China, Japan, Korea, India, Australia, New Zealand, Southeast Asia, Middle East, Africa, Mexico, Brazil, C. America, Chile, Peru, Colombia) market size (sales, revenue and growth rate) of Manual Toothbrush industry. 4. SWOT analysis, New Project Investment Feasibility Analysis, Upstream raw materials and manufacturing equipment & Industry chain analysis of Manual Toothbrush industry. 5. Global market size (sales, revenue) forecast by regions and countries from 2019 to 2024 of Manual Toothbrush industry.

Research Methodology: Global Manual Toothbrush Market

  • Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analyzed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please Request a Sample Report.
  • Demand Side Primary Contributors: OEMs, Industrial Professionals, Researches, Suppliers and Distributors, Group Purchasing Organizations, Associations, Insurers, Universities, Technological Writers, Scientists, Promoters, Investors among others.
  • Supply Side Primary Contributors: Product Managers, Marketing Managers, C-Level Executives, Distributors, Market Intelligence, Regulatory Affairs Managers among other

Table of contents
Chapter 1 Methodology and Scope
   1.1 Market Segmentation & Scope
       1.1.1 Type
       1.1.2 Application
       1.1.3 Regional Scope
       1.1.4 Estimates and Forecast Timeline
   1.2 Research Methodology
   1.3 Information Procurement
       1.3.1 Purchased Database
        1.3.2. HCC’s Internal Database
       1.3.3 Secondary Sources
       1.3.4 Primary Research
       1.3.5 Details of Primary Research
  Data for primary interviews in North America
  Data for Primary Interviews in Europe
  Data for Primary Interviews
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