Oral Care Market Size, Share & Trends, Sector / Industry Report & Analysis 2020, & Forecast 2021-2026 (Includes Business Impact of COVID-19)

  • TBI137378
  • August 01, 2019
  • Global
  • 132 pages
  • HCCResearch
                                          

Abstract, Snapshot, Market Analysis & Market Definition: Global Oral Care Market

The global Oral Care market size is projected to reach US$ 43.81 billion by 2026, from US$ 32.51 billion in 2020, at a CAGR of 5.1% during 2021-2026. Growing awareness about dental hygiene and rising prevalence of dental caries are expected to drive the market. Several initiatives are being undertaken by leading industry players in order to spread awareness regarding dental hygiene and good oral health. For instance, in 2015, the American Association of Orthodontists (AAO) collaborated with Crest and Oral-B to generate awareness regrading good oral care habits among orthodontic patients. Rising awareness among people regarding cosmetic dental treatments and aids in improving personal esthetics has also positively impacted demand for oral care products and solutions. Cosmetic whitening products are being widely used by people to enhance dental esthetics. Some of the cosmetic whitening products available in the market are Arm & Hammer Whitening Booster by Church & Dwight Co. Inc. and Complete Care Whitening Pen and Complete Care Curve + Whitening by Dr. Fresh, LLC. High incidence of dental caries has also significantly driven the market. According to 2015 statistics by the Centers for Disease Control and Prevention (CDC), 91% of the U.S. population aged 20-64 years had dental caries. Among them, 27% remained untreated. This results in growing need for medicated oral care products, thereby propelling market growth. Geriatrics form the most common target population in the market for oral care. Rising global geriatric population and availability of different types of denture products has made this group a lucrative target, thereby heightening demand for these products. Introduction of innovative products is also driving the market. Electric and battery-powered toothbrushes, dental floss, denture adhesive creams, fresh breath strips, and chewing gums are some of the newly developed products that are rapidly being adopted by the middle-income and high-income groups. Entry of innovative products in the market has increased interest of people toward oral care, thereby raising demand.

Market Segmentation, Outlook & Viewpoint: Global Oral Care Market

Product Market Segmentation & Outlook (Revenue, USD Million, 2014 - 2025)

Toothbrush

  • Manual
  • Electric (rechargeable)
  • Battery-powered (non-rechargeable)
  • Others

Toothpaste

  • Gel
  • Polish
  • Paste
  • Powder

Mouthwash/rinse

  • Medicated
  • Non-medicated
  • Denture Products
  • Cleaners
  • Fixatives
  • Floss
  • Others

Dental accessories

  • Cosmetic Whitening Products
  • Fresh Breath Dental Chewing Gum
  • Tongue Scrapers
  • Fresh Breath Strips
  • Others

Others

Key Players, Recent Developments & Regional Insights: Global Oral Care Market

Based on product, toothpaste held the largest share in the oral care market in 2017. High product usage across all income and age groups is the primary factor driving this segment. Availability of different forms of toothpastes, such as, gels, pastes, and powder, provides more options to consumers, thus propelling demand. The toothbrush segment, however, is expected to project the fastest growth over the forecast period and emerge dominant by 2025. This is mainly due to introduction of advanced products such as electric and battery-powered toothbrushes. These products provide added benefits such as total mouth cleaning, featuring different modes for usage such as deep clean, daily clean, tongue cleaning, whitening, and massaging. Customized designs for adults and children are available in the market to cater to individual needs, further augmenting segment growth. Mouthwash is anticipated to show lucrative growth over the forecast period owing to its increasing usage for maintenance of oral hygiene. Despite its advantages, side effects such as staining teeth, damage to the oral mucosa, and adverse reactions if ingested, especially in case of children. These factors are likely to restrain its usage. However, introduction of herbal and flavored mouthwashes is expected to escalate its demand in the coming years. Increase in occurrence of oral disorders such as periodontitis, gingivitis, tooth decay, denture irritation, bleeding gums, and bad breath is expected to contribute to demand for medicated as well as non-medicated mouthwashes. Denture products are expected to witness significant growth over the forecast period. New product development and launch is one of the key factors influencing the market. Various types of cleaners and adhesives have been introduced in order to maintain dentures. These cleaners also help maintain fresh breath.

Regional Insights

Asia Pacific dominated the market in 2017 and is also anticipated to exhibit the fastest growth. This can be attributed to rising population and growing awareness regarding dental hygiene among the people. In addition, high prevalence of dental caries in countries such as India is expected to drive the market. In 2017, Europe held a significant share in the market owing to growing prevalence of oral diseases, especially in the eastern parts of the region. A massive geriatric population base is also expected to boost market growth. High disposable income in developed countries like U.S. has driven demand for more advanced products such as electric toothbrushes and fresh breath strips. This has led to a significant revenue share of the North America market in 2017. Moreover, presence of skilled dental hygienists in U.S. is expected to result in higher growth. Oral Care Market Share Insights Some of the key players in the market are Procter & Gamble Company; Johnson & Johnson Consumer, Inc.; Colgate-Palmolive; GlaxoSmithKline; Church & Dwight Co., Inc.; Dr. Fresh, LLC; Dentaid; Lion Corporation; and Sunstar Suisse S.A. Major strategies implemented by these companies include mergers and acquisitions, geographical expansions, and new product development. For instance, in 2018, Crest introduced a specially formulated paste with Activated Foam technology called Gum Detoxify, which claims to help in improving gum health.

Key Insights Covered: Global Oral Care Market

1. North America, Europe, Asia Pacific, Middle East & Africa, Latin America market size (sales, revenue and growth rate) of Oral Care industry. 2. Global major manufacturers operating situation (sales, revenue, growth rate and gross margin) of Oral Care industry. 3. Global major countries (United States, Canada, Germany, France, UK, Italy, Russia, Spain, China, Japan, Korea, India, Australia, New Zealand, Southeast Asia, Middle East, Africa, Mexico, Brazil, C. America, Chile, Peru, Colombia) market size (sales, revenue and growth rate) of Oral Care industry. 4. SWOT analysis, New Project Investment Feasibility Analysis, Upstream raw materials and manufacturing equipment & Industry chain analysis of Oral Care industry. 5. Global market size (sales, revenue) forecast by regions and countries from 2019 to 2024 of Oral Care industry.

Research Methodology: Global Oral Care Market

  • Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analyzed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please Request a Sample Report.
  • Demand Side Primary Contributors: OEMs, Industrial Professionals, Researches, Suppliers and Distributors, Group Purchasing Organizations, Associations, Insurers, Universities, Technological Writers, Scientists, Promoters, Investors among others.
  • Supply Side Primary Contributors: Product Managers, Marketing Managers, C-Level Executives, Distributors, Market Intelligence, Regulatory Affairs Managers among other

Table of Contents
Chapter 1 Executive SummaryChapter 2 Research Methodology
  2.1 Country Wise Market: Base Estimates
  2.2 Global Market: CAGR Calculation
  2.3 Region Based Segment Share Calculation
  2.4 Research Scope & Assumptions
  2.5 List of Data Sources
      2.5.1 Data for primary interviews, by sources
      2.5.2 Data for primary interviews, by region
  2.6 Market SnapshotChapter 3 Oral Care Market Variables, Trends & Scope
  3.1 Market Segmentation & Scope
  3.2 Market Driver Analysis
      3.2.1 Growing awareness related to dental hygiene
      3.2.2 Rising prevalence of dental c
|  read more...

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