TBIEMI540-How to Target Evolving Urban Consumers

                                          
While urbanisation continues to be a major global demographic trend, the urban consumer profile is also shifting, driven by population ageing, rising incomes and value change. Cities are therefore witnessing a rise in population diversity, a growing number of elderly and solo-dweller consumers, and a gradual shift of consumption patterns towards more services. Companies that can navigate through the increasingly diverse and complex urban consumer landscape are likely to garner greater success.
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