Households in Middle East and Africa (Includes Business Impact of COVID-19)

                                          
Households in the Middle East and Africa region are on the cusp of a structural transformation, as the demographic dividend skews towards a broader base of young, aspirational Millennials. Rapid urbanisation, shrinking family sizes, the rise of hyperconnected consumers, and a sizable young population entering the workforce will drive household expenditure. Demand for household goods is expected to surge, as disposable incomes rise.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage: <|Products|> 
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
• Identify factors driving change now and in the future 
• Understand motivation 
• Forward-looking outlook 
• Briefings and presentation should provoke lively discussion at senior level 
• Take a step back from micro trends 
• Get up to date estimates and comment 
Publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.