TBIEMI286-Drivers Affecting African Innovation
- TBI18062
- February 27, 2019
- Global
- 51 pages
- Euromonitor International
When developing innovation in Africa, drivers that impact decision-making must be considered. These range from the impact of mobile phones on the continent, to the importance of local culture, to the strong tradition of the informal retailing market. Taking this wider view will allow for more success when creating or selling products in the region.
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Product coverage: <|Products|>
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment
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Drivers Affecting African Innovation February 2019 Introduction Small Business Local Distribution Finance Mobile Technology Affordability Viral Communication Informal Sector Local Production Local Narrative Educating Consumers Conclusion | read more...