Baby Boomers: Consumers in Their Golden Years (Includes Business Impact of COVID-19)

  • TBI153973
  • March 15, 2019
  • Global
  • 32 pages
  • Euromonitor International
                                              Global Baby Boomers form a diverse group of consumers, given the different socio-economic situations they experienced as they grew up. Yet, as boomers are transitioning into a new life stage through retirement, they all prioritise health and relationships and increasingly adopt technology. Brands that can offer boomers quality products and services - which help them celebrate their age and stay healthy – should enjoy vast opportunities among this influential and brand-loyal consumer segment.

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Baby Boomers: Consumers in Their Golden Years

March 2019
Demographics and Key Markets
Key Traits and Market Impact
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