Reports


Packaged Food in Belgium - Market Research Report

  • TBI250637
  • February 07, 2018
  • Belgium
  • 256 pages
  • Euromonitor International
                                              EXECUTIVE SUMMARY

*Competition from unpackaged food
*Volume sales under pressure, but value sales boosted by demand for quality
*Private label growth halted by aggressive competition from leading brands
*Denser competitive retail landscape also impacts packaged food manufacturers
*Difficult environment for packaged food


COMPETITION FROM UNPACKAGED FOOD

While Belgians consume a lot of packaged food, they tend to focus more on quantity rather than quality. Indeed, packaged food is still often perceived as unhealthy.

VOLUME SALES UNDER PRESSURE, BUT VALUE SALES BOOSTED BY DEMAND FOR QUALITY

The health trend is putting pressure on demand for packaged food. Alternatives to packaged food are growing, with Belgians finding it easier to source non-packaged options.

PRIVATE LABEL GROWTH HALTED BY AGGRESSIVE COMPETITION FROM LEADING BRANDS

Private label ranges are highly popular in Belgium, especially with the growing popularity of discounters. In 2018, however, leading brands regained sales share from private label.

DENSER COMPETITIVE RETAIL LANDSCAPE ALSO IMPACTS PACKAGED FOOD MANUFACTURERS

Competition among modern retail channels is intensifying, with discounters adopting a new strategy. In addition to offering leading brands, Aldi and Lidl are also revamping their retail offering.

DIFFICULT ENVIRONMENT FOR PACKAGED FOOD
Packaged food in 
Belgium is a very large area and is likely to remain so, with Belgians showing a high level of demand for convenience. Nevertheless, packaged food is likely to remain under pressure due to health and environmental awareness trends, with value sales expected to decrease at constant 2018 prices during the 2018-2023 period.

The Packaged food in Belgium market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth  
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Belgium?
What are the major brands in Belgium?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions
 


  
LIST OF CONTENTS AND TABLES
  
Executive Summary
Growth in Current Value Terms But Volume Sales Decline
Health and Wellness Trend Proves Strong Amongst Belgian Consumers
Private Label Continues To Perform Strongly
Modernisation and Specialisation for Retailers
Value Sales To Record Stable Low Growth, While Retail Volume Sales Set To Continue To Decline Over the Forecast Period
Key Trends and Developments
Health, Environmental Issues and Ethics Account for Value Growth
Convenience Is A Growing Concept Across A Number of Areas Within Packaged Food
Flexitarian Consumers Are Growing in Number
Private Label Continues To Gain Ground in A Highly Fragmented Market
Premiumisation Trend Key in the Marketplace in 2017
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022
Market Data
Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Charlier-brabo Group NV in Packaged Food (belgium)
Strategic Direction
Key Facts
Summary 2 Charlier-Brabo Group NV: Key Facts
Competitive Positioning
Summary 3 Charlier-Brabo Group NV: Competitive Position 2017
Danone Nv/sa in Packaged Food (belgium)
Strategic Direction
Key Facts
Summary 4 Danone NV/SA: Key Facts
Competitive Positioning
Summary 5 Danone NV/SA: Competitive Position 2017
Etn Franz Colruyt NV in Packaged Food (belgium)
Strategic Direction
Key Facts
Summary 6 Etn Franz Colruyt NV: Key Facts
Summary 7 Etn Franz Colruyt NV: Key Facts: Operational Indicators
Internet Strategy
Private Label
Summary 8 Etn Franz Colruyt NV: Key Facts: Private Label Portfolio
Competitive Positioning
Summary 9 Etn Franz Colruyt NV: Competitive Position 2017
Jules Destrooper NV in Packaged Food (belgium)
Strategic Direction
Key Facts
Summary 10 Jules Destrooper NV: Key Facts
Competitive Positioning
Summary 11 Jules Destrooper NV: Competitive Position 2017
Milcobel NV in Packaged Food (belgium)
Strategic Direction
Key Facts
Summary 12 Milcobel NV: Key Facts
Competitive Positioning
Summary 13 Milcobel NV: Competitive Position 2017
Mondelez Belgium Bvba in Packaged Food (belgium)
Strategic Direction
Key Facts
Summary 14 Mondelez Belgium BVBA: Key Facts
Competitive Positioning
Summary 15 Mondelez ...
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