Report updated on 11th September, 2021: Global Mascara Market 2021 (Includes Business Impact of COVID-19)
Global Mascara Market Analysis Trends, Applications, Analysis, Growth, and Forecast to 2030 is a recent report generated by Trusted Business Insights. The global mascara market report has been segmented as per product type, category, sales channel, and region.
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The global Mascara market size was valued at USD$8.37 billion in 2020 and is projected to reach USD $16.01 billion by 2030, and is anticipated to expand at a CAGR of 6.70% over the forecast period from 2020 to 2030.
Global Mascara Market: Overview
Mascara is mainly used to lengthen, thicken, and darken the eyelashes during eye makeup. Generally, it is available in three forms such as cake, cream, or liquid and is included in two main categories such as waterproof and regular. In addition, several benefits associated with mascara such as handy, smudge-proof, waterproof, long-lasting, and others helps to choose specific mascara among others. The various types of mascara such as lengthening, thickening/volumizing, and curling mascara and also these mascara are easily available along with various colors in the market.
Global Mascara Market: Dynamics
Growing beauty industry across the globe and rising beauty consciousness among individuals are some of the key factors projected to drive growth of the global mascara market over the forecast period. In addition, rising awareness about various types of mascara such as lengthening, volumizing, and curling across the globe is a major factor fueling growth of the target market.
Increasing demand for waterproof mascara across the globe due to rising awareness about various types of trending eye makeup across the globe is another factor expected to boost growth of the target market during the forecast period. In addition, increasing awareness about various benefits of waterproof mascara such as cost-effective, handy, long-lasting, easy to remove, and others among women resulting in growing demand for waterproof mascara across the globe. This is another major factor projected to propel growth of the target market over the forecast period.
Furthermore, rising penetration of different colors mascara in the market such as blue, pink, purple, green, red, and others coupled with famous brands and high quality is another factor projected to proliferate growth of the global market in the upcoming years.
However, a factor expected to hamper growth of the global mascara market includes the presence of harmful chemicals in waterproof mascara which is dangerous for the eye health.
Global Mascara Market: Segment Analysis
The rapid adoption of volumizing mascara which is associated with high quality, owing to rising eye appearance concern among female population across the globe. In addition, the increasing popularity of volumizing mascara across the globe due to rising awareness about various benefits associated with this mascara such as water-resistant, smudge-proof, lash lifts, and others. These are primary factors driving the revenue growth of the volumizing segment among the product type segment.
Global Mascara Market: Region Analysis
The Europe mascara market accounted for the highest revenue share and is expected to dominate the target market over the forecast period followed by the market in North America. High demand for glitter mascara and changing eye makeup trends in countries such as France, Germany, UK, Canada, and the US in these regions. The market in North America is expected to register significant growth in the global market, owing to the rapid adoption of blue mascara, volume mascara, double team special effect colored mascara in countries such as China, India, and Japan in this region. The market in Latin America and Middle East & Africa are projected to witness moderate growth in terms of revenue, owing to the rising number of mascara manufacturers in many countries in these regions.
Below are the active patents related to Mascara Market.
Patent Number: US8597626B2
Long wear, waterproof mascara composition with water washability
Abstract
The present invention is directed to a long wear, washable and waterproof eye makeup composition having a unique texture and feel including (a) at least one sugar silicone surfactant; (b) at least one oil-soluble polar modified polymer; and (c) at least one oil-soluble high carbon polar modified polymer.
Application File Date: 2010-06-29
Application Granted Date: 2013-12-03
Current Assignee: LOreal SA
Patent Number: US10507175B1
Curling mascara compositions
Abstract
Mascara compositions that comprise ammonium styrene/acrylate copolymer and acrylates/VA copolymer as a plasticizer, in an aqueous base. In the concentrations specified, herein, the resulting mascara compositions have various useful properties that can be controlled, such as transition temperature, viscosity, dry time and degree of contraction. Compositions of the invention are hydrophilic. Nevertheless, after application, the compositions dry to a contracted hydrophobic state that retains curl. The applied composition resists transfer, smudging, flaking, humidity, oil and sebum, making them very suitable as 24 hour long wear cosmetics. Some preferred embodiments comprise an unusually high concentration of nylon fibers, which enhances volume and lengthening of eyelashes
Application File Date: 2019-04-11
Application Granted Date: 2019-12-17
Current Assignee: ELC Management LLC
Global Mascara Market Segmentation:
Segmentation by Product Type:
- Lengthening
- Volumizing
- Curling
Segmentation by Category:
Segmentation by Sales Channel:
- Hypermarkets
- Supermarkets
- E-commerce
- Department Stores
- Others (Specialty Retailers and Pharmacy and Drugstores)
Key Market Players included in the report:
- Alticor
- Amore Pacific
- Avon Products
- BASF
- Bayer
- Beiersdorf
- Celanese
- Chanel
- Colorite Compounds
- Coty
- DHC
- Dow
- DSM
- Du Pont
- Eastman Chemical
- Elizabeth Arden.
- Estee Lauder
- Evonik Industries
- ExxonMobil
- Formosa Plastics
- Groupe Rocher
- Gurwitch
- HEXPOL TPE
- INEOS
- Kose Corp
- Kraton
- LOrEal SA (France)
- LVMH MoEt Hennessy Louis Vuitton SE (France)
- Marie Dalgar
- Mary Kay
- Missha
- Natura
- Oriflame
- PIAS
- Pola Orbis
- Procter & Gamble
- Raumedic
- Revlon
- Shanghai New Shanghua
- Shiseido Co.
- Solvay
- The EstEe Lauder Companies Inc. (U.S.)
- Thefaceshop
- Tianjin Plastics
- Victrex