Global Manuka Honey Market 2021 (Includes Business Impact of COVID-19)

                                          
Report updated on 11th September, 2021: Global Manuka Honey Market 2021 (Includes Business Impact of COVID-19)
Global Manuka Honey Market Analysis Trends, Applications, Analysis, Growth, and Forecast to 2030 is a recent report generated by Trusted Business Insights. The global manuka honey market report has been segmented as per nature, form, product type, application, sales channel, and region.
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The global Manuka Honey market size was valued at USD$993.75 million in 2020 and is projected to reach $2370.06 million by 2030, and is anticipated to expand at a CAGR of 4.07% over the forecast period from 2020 to 2030.


Global Manuka Honey Market: Overview


Manuka honey is obtained from the manuka tree and is widely used in various applications among cosmetic and food and beverage industries. Manuka honey is most popular across the globe due to various skin and health benefits associated with it. In addition, manuka honey is extensively used in the pharmaceutical industry due to various medicinal properties associated with it such as antibacterial, anti-inflammatory, antioxidant, and others. The Unique Manuka Factor (UMF) is a quality trademark for identification of natural Manuka honey.


Global Manuka Honey Market: Dynamics


Growing demand for various healthier food products across the globe and rising adoption of manuka honey in many applications among various industries such as food and beverage, pharmaceutical, and cosmetic and personal care are major factors expected to propel growth of the target market. In addition, the rising popularity of manuka honey among individuals due to various medicinal properties associated with it such as anti-oxidant, anti-inflammatory, improve oral health, prevent gastric ulcers improve the immune system, improve digestive health, and others. This is one of the key factors forecasted to boost the global market growth during the forecast period.

Increasing adoption of manuka honey in various countries of the globe for various treatments such as burns, wounds, acne, eczema, and others is another factor anticipated to support for the growth of the global market. In addition, the flourishing food industry across the globe and rising use of manuka honey in various herbal and natural beauty care products by cosmetic manufacturers resulting in the growing demand for manuka honey across the globe. These are other factors projected to fuel growth of the global market during the forecast period.

Furthermore, rising automation in the manuka honey production process by major manuka honey manufacturers leads to higher production is another factor projected to proliferate the global manuka honey market growth.

However, some side effects associated with manuka honey such as elevated blood sugar, allergic reaction, and others is a key factor anticipated to restraint growth of the global market.


Global Manuka Honey Market: Segment Analysis


Increasing adoption of manuka honey in various confectionery and bakery applications is a major factor driving the revenue growth of the food and beverage segment among the application segments.

Among the sales channel segments, the e-commerce segment is expected to witness the highest growth in the global manuka honey market, owing to rising preference for online purchasing of manuka honey across the globe and rising availability of various manuka honey products on e-commerce portals.


Global Manuka Honey Market: Region Analysis


The Asia Pacific manuka honey market is projected to account for major share in terms of revenue followed by the market in Europe and are expected to dominate the target market over the forecast period. High preference for a healthy diet and high adoption of herbal cosmetic products in the countries such as India, Japan, China, Germany, France, and the UK in these regions. The market in North America is expected to witness substantial growth in the global market, owing to rising export and import of manuka honey and high consumption of confectionery and bakery products in developed countries such as Canada and US in this region.

Global Manuka Honey Market Segmentation:

Segmentation by Nature:

  
Conventional
  
Organic

Segmentation by Form:

  
Processed Manuka Honey
  
Raw Manuka Honey

Segmentation by Product Type:

  
UMF 20+ Manuka Honey
  
UMF 15+ Manuka Honey
  
UMF 10+ Manuka Honey
  
UMF 5+ Manuka Honey

Segmentation by Application:

  
Pharmaceutical
  
Cosmetic and Personal Care
  
Food and Beverage

Segmentation by Sales Channel:

  
Supermarkets/Hypermarkets
  
E-commerce
  
Specialty Stores
  
Convenience Stores


Key Market Players included in the report:


  
Apihealth NZ Ltd.
  
Arataki Honey
  
Cammells Honey
  
Capilano Honey Limited
  
Comvita Limited
  
Egmont Honey
  
KirksBees Honey Pty Ltd
  
Manuka Honey USA LLC
  
Midland Holdings
  
Mossops
  
Natures Way Products, LLC
  
New Zealand Honey Co
  
OHA Honey
  
Streamland Biological Technology Limited
  
The True Honey Co
  
Watson & Son Limited
  
Wedderspoon


Below are the key development related to Manuka Honey Market in 2020 and 2021.


March 2021: Comvita, the global leader in Manuka Honey, has launched its limited-edition Special Reserve UMF™ 25+ (MGO 1200+) Manuka Honey, carefully collecting some of the worlds rarest honey to create a moment of delicious pleasure that connects people to the power of nature. Source

July 2020: Pacific Resources International (PRI) Launches Two New Manuka Honey Products Infused with a Flavorful Lemon Twist. PRI continues to expand its range of authentic Manuka Honey products. The new Lemon Twist collection features pure Manuka Honey enhanced with the flavor of lemon. Pacific Resources International (PRI), a pioneer in genuine Manuka Honey fine foods, wellness, and body care products sourced from New Zealand and Australia, announced the launch of new Manuka Honey products kissed with citrus: Lemon Twist Manuka Multifloral Honey, available in two sizes and Lemon Twist Manuka Honey Sticks. Source

February 2020: Wedderspoon Unveils First-of-its-Kind Manuka Immunity Gummies. U.S. Leader in Genuine Manuka Honey Launches Manuka Honey Immunity Gummies at Natural Products Expo West. Wedderspoon, the selling Manuka Honey brand in the U.S. announced the launch of its newest product line; Manuka Honey Immunity Gummies for busy families looking for a safe and effective immunity boost. These delicious-tasting fruit gummies are the first on the market made without cane sugar, corn syrup, glucose or artificial sweeteners and made with the goodness of Manuka Honey! Wedderspoon is excited to be launching two flavors and formulas : the Berry gummies contain 100% of the RDI for vitamin C and 5 billion CFU of DE111 probiotic per 3 gummies serving while the Citrus gummies contain 100% of the RDI of vitamin C, selenium and zinc per 3 gummies serving. Source