Location of Things Market By Location Type (Indoor and Outdoor), By Application (Location-Based Social Media Monitoring, Location-Based Customer Engagement & Advertising Platform, IoT Location Intelligence, IoT Asset Management, and Mapping & Navigation), and By Vertical (Government & Defense, Industrial Manufacturing, Healthcare, Retail, Media & Entertainment, BFSI, Transportation & Logistics, and Others)-Global Industry Analytics, COVID-19 Business Impact, and Trends, 2020–2029

                                          
Abstract
                    
Location of Things (LoT) is a sub-division of (IoT) Internet of things. It is a system of interconnected devices that can communicate with each other by communications modes, such as Bluetooth, Wi-Fi, and Near Field Communication (NFC). Location is a critical characteristic of the internet of things technology, as it helps the devices to comprehend and analyze the current location by using Bluetooth Low Energy technology (BLE).

The location of things market is expected to grow substantially in the years ahead, owing to the rising use of location-based services. Moreover, the technology helps to find different routes and sends push notifications enabling effective customer engagement. This technology is also helpful in reducing theft by tracking and alerts. The commercialization of location-based services, cab services, and navigation coupled with the surging adoption of IoT-based services and products are also driving the location of things market growth. Moreover, the growing use of location-based applications by end-users will also drive this global market. Additionally, the rising adoption of cloud-based technology, substantial developments related to IoT, and increasing demand for real-time location analysis are further anticipated to create growth opportunities for the location of things market in the future. However, the privacy and security regarding an individual’s identity is the prime concern that may hinder the location of things market development in the years ahead.


By location type, the location of things market is bifurcated into indoor and outdoor location. Both segments are anticipated to experience rapid growth in the years ahead. The indoor location type might even surpass the outdoor location in relation to CAGR. The indoor location segment has gained a lot of popularity ever since its inception, as it allows real-time data recording for analyzing a visitor’s behaviors and preferences. The technology is likely to have an upper hand over the global positioning system (GPS), as the global positioning system falls short of receiving signals due to hard walls.

North America will hold a sizeable share of the location of things market globally in the future, due to the rising penetration of smartphones, technology proliferation, and faster network connectivity. Moreover, the presence of prominent players in the U.S. and various technological advancements will majorly contribute to the region’s location of things market growth. Furthermore, the developing countries in the Asia Pacific like India and China will positively influence the location of things market growth across the globe.

Some major players of the location of things market are Google, Bosch Software Innovations, Microsoft, Qualcomm Technologies, IBM, ESRI, Ubisense Group, Wireless Logic, HERE, Pitney Bowes, TIBCO Software, and Telogis.

This report segments the global location of things market into:

Global Location of Things Market: Location Type Analysis

	Indoor Location
	Outdoor Location

Global Location of Things Market: Application Analysis

	Location-Based Social Media Monitoring
	Location-Based Customer Engagement and Advertising Platform
	IoT Location Intelligence
	IoT Asset Management
	Mapping and Navigation

Global Location of Things Market: Vertical Analysis

	Government and Defense
	Industrial Manufacturing
	Healthcare
	Retail
	Media and Entertainment
	BFSI
	Transportation and Logistics
	Others

Global Location of Things Market: Regional Analysis

	North America
	
		The U.S.
	
	
	Europe
	
		UK
		France
		Germany
	
	
	Asia Pacific
	
		China
		Japan
		India
	
	
	Latin America
	
		Brazil
	
	
	Middle East and Africa