Global Geomarketing Market 2020 (Includes Business Impact of COVID-19)

                                          
“Global Geomarketing Market Analysis Trends, Applications, Analysis, Growth, and Forecast to 2028” is a recent report generated by Trusted Business Insights. The global geomarketing market report has been segmented on the basis of location, technology, industry vertical, and region.

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Global Geomarketing Market: Overview

Geo-marketing is a terminology that uses location knowledge to case marketing strategies. Geomarketing incorporates location intelligence using digital mapping to improve, organize, and display marketing products to reach the right consumer at the right time. The data gathered from map on real-time basis allows marketers to analyze data by geographic region or by specific physical location of the customer. Geofencing is one of the example of a real-time geomarketing tactic that is developed to target users within a specified geographic area/location.

Global Geomarketing Market: Dynamics

Increasing adoption of emerging technologies in marketing sector is a key factor expected to boost growth of the global market. In addition, emergence of location analytics and big data among various marketing organization owing to increasing need for spatial reference from data silos is a factor expected to drive growth of the target market in the coming 10 years.

Growing demand for location-based intelligence that includes functionalities such as spatial analysis, objective decisions, generate added value for your data, identify relationships more easily, individual benefit, and many more is a factor expected to support growth of the market globally.

Increasing inclination towards location-based applications among consumers owing to exquisite mobile experience is also among some of the major factor expected to fuel growth of the target market in the near future.

However, uniform regulatory standards are lacking in many developing and developed countries thus, there are concerns associated with individual data privacy and rising cyber threats are key factors that could hamper growth of the global market to a certain extent.

Increasing demand for mobile computing among consumers and trending social media websites are factors that are expected to create significant revenue growth opportunities for major players operating in the global market in the coming 10 years.

For instance; in September 2018, Adobe Systems, Inc. introduced Adobe Target and Adobe Experience Manager. Artificial intelligence and machine learning technology is catered through Adobe Marketing Cloud which enhances the customer experience.

Global Geomarketing Market: Segment Analysis

The indoor segment among the location segments is projected to contribute highest revenue share in the global market owing to its ability to provide automated navigational assistance for the indoor customer and provide real-time analytics for the businesses.

Global Geomarketing Market: Region Analysis

Countries in North America are expected to dominate in the global market owing to high number of prominent players operating in this region.

Global Geomarketing Market Segmentation:

Segmentation by Location:

Indoor
Outdoor

Segmentation by Technology:

Wi-Fi
Ibeacon
Bluetooth
Global Positioning System
Near-Field Communication
Radio-Frequency Identification

Segmentation by Industry Vertical:

Energy and Utilities
Travel and Hospitality
Retail and E-Commerce
Media and Entertainment
Banking, Financial Services, and Insurance
Information Technology and Telecommunications
Others (Government, Manufacturing, Transportation and Logistics, Healthcare and Life Sciences, Food & Beverage, Retail, Commercial, etc.)