Global Broadcasting & Cable TV Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, And Growth Forecast To 2029

  • TBI948172
  • May 28, 2022
  • Global
  • 200 pages
  • IFF Market Research

Global Broadcasting & Cable TV Market 2021:By Technology (Cable TV, Satellite TV, Internet Protocol TV (IPTV), Digital Terrain TV (DTT), By Revenue Channel (Advertising, Subscription)

The Global Broadcasting & Cable TV market size was valued at USD $308.82 Billion in 2020, USD $319.23 Billion in 2021, forecasted to reach USD $329.99 Billion in 2022, and is projected to reach USD $430.08 Billion by 2030, and is anticipated to expand at a CAGR of 3.37% over the forecast period from 2020 to 2030. Global Broadcasting & Cable TV Market is the title of an upcoming report offered by Trusted Business Insights. The report contains information and data, and inputs from both primary and secondary data sources, that have been verified and validated by experts in the target market. The report presents a thorough study of revenues, historical data, and information, key developments, and strategies by major players that offer vital insights and perspectives in various scenarios market. Besides critical data and related information, the report includes key trends (both present and future), factors that are driving market growth, factors that are or could be potential restraints to market growth, as well as opportunities that can be leveraged for potential revenue generation in untapped regions and countries. It also covers threats or challenges for existing as well as new entrants in the market. The global broadcasting & cable TV market has been segmented on the basis of technology, revenue channel, as well as regions and countries.Request Covid - 19 Impact


Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves). Cable television on the other hand, is generally any system that distributes television signals by means of fiber optic cables or coaxial cables. It also generally includes systems that distribute signals solely via satellite.


The increasing need for service providers to secure a greater share of the target market is leading them to variegate their services by incorporating Over-The-Top (OTT) media services as part of their respective subscription packages. These packages that offer internet connectivity along with traditional TV subscriptions are expected to substantially increase potential growth opportunities in the years to come. Additionally, service providers are now offering internet-specific devices as part of a strategy to capture more new customers by providing cost-effective, value-added services. This factor is expected to positively contribute to the revenue growth of this global market over the forecast period. In light of the recent COVID-19 pandemic, lockdowns across the globe have adversely impacted the social lifestyles of people. The confinement of individuals to their homes has resulted in the mass consumption of popular entertainment services. This is expected to positively impact the revenue growth of the global broadcasting & cable TV market in the foreseeable future. Respective authorities are also leverage these platforms to raise awareness concerning proper hygiene and social distancing.

Segmentation of the global broadcasting & cable TV market is as follows:

In terms of technology, the satellite TV segment accounted for the majority revenue share of the global broadcasting & cable TV market in 2019, owing to the increasing adoption of bundled package subscriptions among users. With respect to revenue channels, the advertising segment accounted for the highest number of revenue shares of the global market, due to the increasing penetration of cable and satellite TV networks in households belonging to untapped regions, as well as the need for marketers to increase their present consumer bases. The subscription segment is expected to register the fastest rate of revenue growth over the next 10 years, owing to the increasing demand from users to experience ad-free entertainment, as well as the vast array of customizable bundle packages being offered by numerous service providers.

Regional Segmentation and Analysis:

North America accounted for the majority revenue share of the global broadcasting & cable TV market in 2019. However, the APAC region is expected to register the fastest rate of revenue growth global market owing to the growing adoption of subscription services as well as the surge in the adoption of IPTV in this region.

Below are the leading companies profiled in this Broadcasting & Cable TV Market Report:

  • AT&T Inc.
  • British Broadcasting Corporation
  • CBS Corporation
  • China Mobile Limited
  • CNN
  • Comcast Corporation
  • Discovery Communication, Inc.
  • DISH Network L.L.C.
  • FOX
  • Gray Television Inc.
  • Netflix, Inc.
  • Nippon Telegraph and Telephone Corporation
  • RTL Group S.A.
  • SoftBank Corp.
  • Verizon
  • Warner Media LLC.
  • YouTube LLC

Segmentation of the Global Broadcasting & Cable TV Market:

By Technology
  • Cable TV
  • Satellite TV
  • Internet Protocol TV (IPTV)
  • Digital Terrain TV (DTT)
By Revenue Channel
  • Advertising
  • Subscription

This research comprehensively answers the following 9 important questions:

  • Q.1. What are some of the most promising growth trends in the Broadcasting & Cable TV market worldwide?
  • Q.2.Which segments and sub-segments will grow at a faster pace and why? Which segment is nearing the peak and demand saturation?
  • Q.3.Which region will witness a higher growth rate and why? Which region might see a slower or negative growth region?
  • Q.4.What are the key factors affecting market dynamics? What are the drivers, challenges, and business risks in Broadcasting & Cable TV market?
  • Q.5.What are the business risks and who pose challenges to the global leaders and are competitive threats in this Broadcasting & Cable TV market?
  • Q.6.What are the emerging trends post COVID-19 reshuffle in this Broadcasting & Cable TV market and the what are reasons behind these trends and do they translate in global exploration?
  • Q.7. Who are the major global and regional players in the Broadcasting & Cable TV market? Which are the strategic initiatives key players are pursuing for business growth?
  • Q.8.Which are the competing products in Broadcasting & Cable TV market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.9.What M & A activity has occurred in the last 5 years and what is its impact on the Broadcasting & Cable TV industry?

Chapter 1 Methodology and Scope
  • 1.1 Market definitions
  • 1.2 Base estimation & working
  • 1.2.1 North America
  • 1.2.2 Europe
  • 1.2.3 APAC
  • 1.2.4 LATAM
  • 1.2.5 MEA
  • 1.3 Forecast calculation
    • 1.3.1 COVID-19 impact calculations on industry forecast
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
    • Paid sources
    • Public sources
  • Chapter 2 Executive Summary
  • 2.1 Broadcasting & Cable TV industry 360° synopsis, 2017 - 2028
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