Global Application-To-Person (A2P) Messaging Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, And Growth Forecast To 2029

  • TBI296065
  • May 28, 2022
  • Global
  • 200 pages
  • IFF Market Research

Global Application to Person (A2P) Messaging Market 2021: By Type (CRM, Promotions, Interactive, Others), By Application (BFSI, Entertainment, Tourism, Retail, Marketing, Healthcare, Media, Others)

Global Application to Person (A2P) Messaging Market is the title of an upcoming and exhaustive market research report offering by Trusted Business Insights. A wide range of critical factors have been analyzed and studied in depth, and vital data and information is to be presented in a well-planned flow and format in the report. In addition to revenue share of each segment, region, and country, revenue growth driving factors, restraints, as well as opportunities in untapped regions and economies, and threats are to be included. The company profiles of key players comprise detailed information, recent developments, strategies, and acquisitions and mergers etc. The global application to person messaging market is segmented by type, application, and regions and countries.


SMS stands for short message service that enables communication through text messages via cellular or mobile phone networks. It is an offline service that is available on all types of cell phones, and requires no special features for exchanging text messages. It comprises two types such as A2P and P2P. The full form of P2P is person-to-person, and is a type of SMS that enables text messaging between persons through a standardized network. A2P messaging is a form of messaging that takes place between an application and a person. These are generally web-based applications that can send messages to mobile users. A2P messages are sent in the form of alerts, notification, banking updates, one-time password (OTP), appointment reminders, and others.

Global Application to Person Messaging Market: Dynamics

Drivers: The global population is increasing, thereby resulting in an ever-expanding consumer base for mobile phones, smartphones, connected devices, and telecommunication service subscribers. In the recent past, the digitization trend and shift towards a cashless society has been resulting in a rapidly growing number of consumers opting for mobile payment apps and other solutions available in the market. Increasing use of SMS is expected to continue for marketing and customer relationship management. These are among some of the key factors that are projected to contribute significantly growth of the market. A major trend observed in the global A2P messaging market in the recent past include emergence and rising use of solutions such as Rich Communication Services (RCS) and RCS message as a platform (MaaP). Restraints: Grey route services are types of text message services that enable end users to send messages in bulk at cheaper rates. Rising adoption of such services is among some of the major factors expected to restrain growth of the global A2P messaging market to a certain extent over the forecast period. Aging of conventional telecom is expected to restrain market growth.

Global Application to Person Messaging Market Regional Analysis:

North America A2P messaging market is projected to continue to dominate other regional markets in terms of revenue share, with growth primarily driven by the US and Canada. The Asia Pacific A2P messaging market is projected to continue to lead in terms of revenue CAGR in the global market, and account for significantly higher subscriber base. Revenue from countries such as India and China is projected to register fastest CAGR during the forecast period. The market in Japan is projected to remain steady over the forecast period.

Below are the leading companies profiled in this Application-To-Person (A2P) Messaging Market Report:

  • 3Cinteractive
  • Beepsend
  • CLX Communications
  • Genesys Telecommunications
  • Infobip
  • MBlox
  • Nexmo Co. Ltd.
  • OpenMarket Inc.
  • SAP Mobile Services
  • Silverstreet BV
  • SITO Mobile
  • Syniverse Technologies
  • Tanla Solutions
  • Tyntec
  • Vibes Media

Global Application to Person Messaging Market Segmentation:

By Type
  • CRM
  • Promotions
  • Interactive
  • Others
By Application
  • BFSI
  • Entertainment
  • Tourism
  • Retail
  • Marketing
  • Healthcare
  • Media
  • Others

This research comprehensively answers the following 9 important questions:

  • Q.1. What are some of the most promising growth trends in the Application-To-Person (A2P) Messaging market worldwide?
  • Q.2.Which segments and sub-segments will grow at a faster pace and why? Which segment is nearing the peak and demand saturation?
  • Q.3.Which region will witness a higher growth rate and why? Which region might see a slower or negative growth region?
  • Q.4.What are the key factors affecting market dynamics? What are the drivers, challenges, and business risks in Application-To-Person (A2P) Messaging market?
  • Q.5.What are the business risks and who pose challenges to the global leaders and are competitive threats in this Application-To-Person (A2P) Messaging market?
  • Q.6.What are the emerging trends post COVID-19 reshuffle in this Application-To-Person (A2P) Messaging market and the what are reasons behind these trends and do they translate in global exploration?
  • Q.7. Who are the major global and regional players in the Application-To-Person (A2P) Messaging market? Which are the strategic initiatives key players are pursuing for business growth?
  • Q.8.Which are the competing products in Application-To-Person (A2P) Messaging market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.9.What M & A activity has occurred in the last 5 years and what is its impact on the Application-To-Person (A2P) Messaging industry?

Chapter 1 Methodology and Scope
  • 1.1 Market definitions
  • 1.2 Base estimation & working
  • 1.2.1 North America
  • 1.2.2 Europe
  • 1.2.3 APAC
  • 1.2.4 LATAM
  • 1.2.5 MEA
  • 1.3 Forecast calculation
    • 1.3.1 COVID-19 impact calculations on industry forecast
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
    • Paid sources
    • Public sources
  • Chapter 2 Executive Summary
  • 2.1 Application-To-Person (A2P) Messaging industry 360° synopsis, 2017 - 2028
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