Global Adult Vitamin Gummies Market Report, Insights And Trends, Positive And Negative Factors, Areas To Focus On, Potential Markets, Key Developments, Segments And Verticals, And Forecast 2019 – 2028

                                          
Global Adult Vitamin Gummies Market 2021: By Based on Products (Single Vitamins, Multi-Vitamins, Type III & Others), By Based on Application (Food Supplements, Vitamin Deficiency, Weight Management, Immunity, Others)

Global Adult Vitamin Gummies Market Insights, Consumer Trends, Applications, Global Growth Rate and Forecast 2019 – 2028” is one of the latest reports created by Trusted Business Insights research team. The global adult vitamin gummies market report has been segmented on the basis of product type, and region.

The Global Adult Vitamin Gummies market size was valued at USD $2.77 Billion in 2020, USD $2.98 Billion in 2021, forecasted to reach  USD $3.21 Billion in 2022, and is projected to reach USD $5.72 Billion by 2030, and is anticipated to expand at a CAGR of 7.5% over the forecast period from 2020 to 2030.

Adult Vitamin Gummies: Overview

Vitamin gummies are chewable vitamins or dietary supplements similar to candies however they are nutrients-enriched and are available in a wide variety of colors, flavors, and shapes. Vitamin gummies contain higher content of sugar as compared to that in the regular tablets. These gummies are formulated for children as well as adults who cannot or do not want to swallow pills.

Factors Driving Growth of the Adult Vitamin Gummies Market

Increasing awareness regarding availability and health benefits of adult vitamin gummies and its consumption among individuals across various countries and constant introduction of enhanced products are major factors driving market growth to a significant extent. In addition, fluctuating eating patterns due to unlovingness towards certain foods and rising preference for ready-to-eat fast food, especially among working population, and hectic work life globally could result into limited intake of proper food and low intake of required vitamins. This can lead to vitamin deficiency in the body and can have hazardous side-effects in the long run such as improper functioning of digestive system. These are some additional factors projected to propel market growth.

Demand and adoption of multi-vitamin gummies is projected to grow at a significant rate over the 10-year forecast period as these vitamin gummies help fill the gaps in the body in terms of vitamins and other micro-nutrients required by the body, which an individual may not get by consuming daily diet. Single-vitamin gummies are prescribed to an individual who is suffering from a particular vitamin deficiency or disorder. These adult vitamin gummies are recommended by the National Institutes of Health, US, for a specific group of people which may include pregnant women as well.

Higher consumption of food supplements such as adult vitamin gummies among individuals as a result of rising product awareness, growing number of marketing and advertising activities on e-Commerce and social media platforms is a factor estimated to positively impact growth of the adult vitamin gummies market over the next 10 years. Adult vitamin gummies have antioxidant properties to protect cells from damaging and thus help in maintaining a healthy immune system of the body. In addition, growing pharmaceutical industry in developed as well as developing countries, and rising consumer demands are projected to compel healthcare companies to expand their product portfolio by launching new nutraceutical products. Growing trend of purchasing from e-Commerce sites offers huge revenue potential for companies in the target market to increase their profitability as operating cost is low. For instance, India-based Aesthetic Nutrition Pvt. Ltd. company, launched new product to prevent hair fall named ‘power gummies. The company sells its products via online platforms including Amazon, Healthkart Netmeds, and Nykaa. Moreover, key players in the global adult vitamin gummies market are highly focused on production of products with enhanced nutrient value.

Rising vegan population across the globe, coupled with rising focus of major companies in development and launch of vegan gummies in order to attract vegan population is projected to boost the market growth over the 10-year forecast period. For instance, companies such as Surf Sweets and Zanon Vitamec introduced vegan gummies for targeting vegan consumers. Increasing focus of healthcare companies to focus on regions such as Africa where the number of malnourished adults is inclining is expected to result in goodwill for the company, increase brand visibility and gain higher customer base share in the global market.

However, possible side-effects such as diarrhea, constipation or stomach upset, and stringent government regulations are factors that could hamper the market growth. In addition, gummies are easily available at retail stores as well as e-commerce websites and are not sold under any medical prescription. Hence, overconsumption of adult vitamin gummies or wrong vitamin gummies may result in several side effects or increase in level of one particular vitamin. These are major factors that could challenge global adult vitamin gummies market growth.
Adult Vitamin Gummies Market: Analysis by Segments

Product Type Segment Analysis:

Among the product type segments, the multi-vitamin segment is estimated to dominate in the global adult vitamin gummies market. Multi-vitamins, mostly consumed by adults and millennials, have essential nutrients such as folic acid, niacin (vitamin b3), inositol, zinc, iodine, and choline as well as fat-soluble vitamins. Multi-vitamins are mainly preferred for gaining better metabolic health, weight control, and improved immunity. The single vitamin segment is projected to record substantial revenue share in the market owing to high demand for single-vitamin gummies by individuals suffering from a type of vitamin deficiency as a result of improper diet.

Application Segment Analysis:

Among the application segments, the food supplements segment is estimated to record the highest revenue share in the market. Most of the products are consumed as food supplements in order to correct the nutritional deficiency. Revenue from the weight management segment is projected to grow at a higher rate. Increasing awareness regarding weight management among the people is expected to boost growth of the weight management segment in target market over the 10-year forecast period.

Global Adult Vitamin Gummies Market: Regional Markets Insights

North America (NA) market is estimated to record the highest revenue share in the global adult vitamin gummies market and is projected to continue with its dominance over the 10-year forecast period. Key factors including rising health concerns regarding prevalence of chronic diseases, coupled with increasing preference towards healthier lifestyles and in developed countries in the NA market are expected to drive growth of the market in the region. The Asia Pacific market is projected to witness the fastest growth rate over the 10-year forecast period due to changing consumption patterns, easy availability of vitamin gummies, increasing affordability, rising health consciousness among individuals are factors boosting the market growth in the Asia Pacific. Revenue from the Europe market is estimated to expand at a high rate over the 10-year forecast period, owing to rising trend of online shopping and preference for vitamin gummies over pills or drugs in countries in the region.

Below are the leading companies profiled in this Adult Vitamin Gummies Market Report:

  
ABH Labs
  
Bayer Inc.
  
Bettera Brands, LLC
  
Church & Dwight Co.Inc.
  
Doctors Best Vitamins.
  
Food State.
  
Gemini Pharmaceuticals.
  
Gimbals Gummy Vitamins
  
Hello Bello
  
HERBALAND CANADA
  
Herbaland Naturals Inc.
  
Hero Nutritionals
  
IM Healthcare
  
LBS Nutrition
  
Lonza
  
Mr. Gummy Vitamins
  
Natures BountyInc. (NBTY Inc.)
  
Natures Way Products
  
OLLY Public Benefit Corporation.
  
Perrigo Company plc
  
Pfizer Inc.
  
Pharmavite LLC
  
PioneerLifeSciences.com
  
RB Health (US) LLC
  
SmartyPants Vitamins
  
Sundown Naturals Canada
  
The Ferrara Candy Company
  
vitafive
  
VITAFUSION

Global Adult Vitamin Gummies Market Segmentation:

Segmentation Based on Products

  
Single Vitamins
  
Multi-Vitamins
  
Type III & Others

Segmentation Based on Application

  
Food Supplements
  
Vitamin Deficiency
  
Weight Management
  
Immunity
  
Others
This research comprehensively answers the following 9 important questions:

  
Q.1. What are some of the most promising growth trends in the Adult Vitamin Gummies market worldwide?
  
Q.2.Which segments and sub-segments will grow at a faster pace and why? Which segment is nearing the peak and demand saturation?
  
Q.3.Which region will witness a higher growth rate and why? Which region might see a slower or negative growth region?
  
Q.4.What are the key factors affecting market dynamics? What are the drivers, challenges, and business risks in Adult Vitamin Gummies market?
  
Q.5.What are the business risks and who pose challenges to the global leaders and are competitive threats in this Adult Vitamin Gummies market?
  
Q.6.What are the emerging trends post COVID-19 reshuffle in this Adult Vitamin Gummies market and the what are reasons behind these trends and do they translate in global exploration?
  
Q.7. Who are the major global and regional players in the Adult Vitamin Gummies market? Which are the strategic initiatives key players are pursuing for business growth?
  
Q.8.Which are the competing products in Adult Vitamin Gummies market and how big of a threat do they pose for loss of market share by material or product substitution?
  
Q.9.What M & A activity has occurred in the last 5 years and what is its impact on the Adult Vitamin Gummies industry?